The 2018-19 TV season isn’t even two months old, and there have now been changes at three of the five broadcast networks.Channing Dungey, president of entertainment for ABC, is the latest broadcast chief to exit.She’ll be replaced by Karey Burke, who is head of Freeform original programming development.Burke will oversee all development, programming, casting, marketing, business affairs and scheduling operations for ABC prime time and late night.Once the Disney-Fox deal closes, Burke will report to Dana Walden, who is currently CEO and chairman of Fox Television Group but will become chairman, Disney Television Studios and ABC Entertainment after the merger is finalized.“I’m incredibly proud of what the team and I have accomplished over the years and all the meaningful and impactful programming we’ve developed,” Dungey, who will stay on in a transition period, said in a statement.
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The Late Show With Stephen Colbert will air after Super Bowl LIII on Feb. 3, though the time slot immediately after the Big Game is devoted to a new competition series from CBS.Colbert’s show will broadcast from 11:35 p.m.ET to 12:37 a.m., right after local news.Guests have not yet been announced.Colbert managed to secure the slot—the one right after the Super Bowl—in 2016, to much fanfare.That episode, featuring Tina Fey, Will Ferrell and Margot Robbie, attracted 21.1 million viewers.
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This week at MarketingProfs B2B forum, some of my favorite influencer marketers took the stage for a lively discussion on how they’ve been able to scale content creation by collaborating with influencers.The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers:Luciana Moran – Senior Vice President, Content & Creative, Dun & BradstreetIf you’re interested in influencer marketing, then you’re in for a real treat.Unfortunately, when it comes to implementation of influencer marketing, B2B marketers are still trailing behind their B2C counterparts.Which is why this panel of experts is here to help!
Sales frameworks are a key stepping stone to building better relationships with customers.you're bombarded with a pitch.The person on the other end is talking fast and with confidence, but you can tell he has no interest whatsoever in what you actually need.But, it's painfully clear that you were just the next faceless name on a list of a thousand names.Ultimately, however, sales scripts will time and time again fall short of creating a personal and emotional connection.They provide guidance while still enabling a level of creative freedom, often resulting in efficiently built and intuitively run digital platforms.
Other founding partners include mcgarrybowen and Carhartt vet Adam Wilson, Leo Burnett, Arc and Trisect vet Ryan Maconochie and Jared Prindle, formerly of Tony Hawk, Inc. and 900 Films.Launch clients include Michigan-based Drought and HoMedics, Chicago-based CityBase and San Diego-based Tony Hawk Foundation.“As the next generation continues to favor meaningful brands, the ones that can reconcile cultural relevance with commercial success will endure,” Wilson said in a statement.“We’re here to help make that happen.”D/CAL launches with offices in Detroit and San Diego, providing clients a full range of brand consultancy and agency services.Hawk’s involvement as a co-founder hints at how D/CAL plans to set itself apart by enlisting creative and strategic individuals from outside the agency world.
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Ask 30 different Americans how they choose to exercise their patriotism, and you will likely get 30 different responses.For others, perhaps it means performing peculiar spoken word while enacting a branded homage to the Backstreet Boys.In the case of John Cena and Skyy Vodka, it means both.And that dichotomy is as odd as it is glorious-which is honestly a perfect summation of America, when you think about it.Skyy has partnered with the WWE star for two very different ads that continue its Proudly American campaign, a celebration of the bold and inclusive aspects of the American spirit.The ads were created in partnership with creative agency VMLY, Paper Entertainment and communications agency BCW.
The next generation of mobile content discovery is going to recreate the front door to the internet.This will not only create two classes of content experiences (e.g., one that is frictionless, serving content up at the “front door;” versus one where content has to be actively sought), but also two classes of mobile ad inventory – one with premium ways for advertisers to reach their desired targets.For those old enough to remember dial-up internet, this may sound familiarThe first generation of Internet access had a front door: AOL’s portal.There were curated headlines and a few ads.Internet sessions started and ended everywhere.
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At my house, we’ll stuff our faces with turkey and stuffing and mashed potatoes, followed by loosening our belts a bit as we settle in to watch some football.We’ll also dance around political issues and societal problems and infrastructure week, which will eventually turn the conversation to how much money is wasted in society.And that will give me my in to talk about the inequities of media and how much money changes hands between brands and agencies, agencies and media, brands and agencies and media AND platforms.Here’s a look at a few dollar amounts that caught our eye this week :$49.5 billion: the amount of total digital advertising spend, according to report published this week from the IAB.Jumping 23 percent from last year, the IAB says it’s the largest sequential rise in the more than two decades the trade organization and accounting firm PwC have been issuing the report.
Zach King is past the days of shooting confetti out of his bum for the sake of digital stardom.The viral video maven, speaking at Adweek’s Elevate: Influencers conference Thursday in downtown Los Angeles, said it’s important not to go for the low-hanging fruit, like a quick stunt, if you hope to create content with staying power.“Even if it’s a cool trick, never just make it for its own sake.”The exception: the above-mentioned colorful illusion to celebrate his 1 millionth Vine follower a number of years ago.Otherwise, he said, there has to be a full story arc where, even in a few seconds, “you’re setting up a joke and paying it off.”King, who draws inspiration from Charlie Chaplain, Buster Keaton and his own irrational fears of household objects, gave the crowd of assembled brands, agencies and influencers a peek into some lessons he’s learned along the way to becoming one of the Internet’s most popular personalities.
You don’t have to have all the answers to everything before you start your business, but if you can consistently close sales, you can buy yourself time to figure everything else out and scale for the future.But, if you’re not also using content marketing to help, you’re missing out on a major opportunity.To get your sales team those resources, you need to bring marketing and sales together to create sales enablement content.If a prospect has a question about your company’s solution, sales can send a blog post or case study that goes into detail.And by working with the sales team, your marketers can create more specific, effective content that helps their colleagues overcome traditional barriers to conversion.This means less time spent creating content for the sake of publication and more time spent producing high-impact resources.
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I still remember when Amazon was just an online bookstore, Netflix snail-mailed DVDs and the only way to get around New York City above ground was by flagging a yellow cab.Back then, the thought of ordering groceries and books from the same place, binge-watching original TV content without ads and getting a ride through a mobile app were foreign concepts.While these game-changing enterprises have since disrupted long-standing industry conventions, reinvented their respective categories and reshaped consumer experiences, there’s still one industry uniquely ripe for a creative reinvention: healthcare.In this era of technological innovation and shifting expectations, brands and partners have an extraordinary opportunity to join forces and reimagine the healthcare experience.Patients are more than their diseases and treatments, and healthcare companies should also focus on integrating wellness into people’s daily lives.As marketers, we have an enormous opportunity to leverage this wellness revolution in ways that help our brands, fuel the wellness movement and support people in their pursuit of healthier lives.
Colgate is making a return after a three-year hiatus.Colgate is returning to the Super Bowl this year with a national spot.The toothpaste company was a first-time advertiser in the game in 2016, with a 30-second ad about saving water.That ad didn’t feature Colgate’s products.It’s currently unclear what the creative concept is for the spot, who the agency is behind it is, when it will air during the game or how long the ad will be.A spokesperson for Colgate is awaiting more information from the brand.
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However, with so many customers, it stands to reason that Amazon is also packed with vendors, meaning users are often overwhelmed by choice.Luckily, Amazon’s A+ content is free for vendors and includes more detailed product descriptions, rich images, charts, and narrative copy, which not only helps customers make informed buying decisions but also drives more conversions on your detail page.According to Amazon, A+ Content can increase sales on average 3 to 10% by educating the consumer about your product and brand.Sponsored Brands are keyword-driven and appear at the top of the search engine results page (SERP).So, if you’re searching for “winter skin moisturizer,” you might see three suggestions at the top of the page above the other results.Sponsored Brands are marked “sponsored” and are generally considered top-of-the-funnel, since they are similar to banner ads.
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Facebook recently introduced the ability for users to share 3D photos in News Feed.Our guide will show you how this works.Note: These screenshots were captured in the Facebook application on iOS.Also note, the only photos that can be shared in 3D are those taken in “portrait” mode using a compatible dual-lens smartphone.Step 1: At the top of your Facebook News Feed, tap “What’s on your mind?” to begin creating a new post.Step 2: Tap “3D Photo” in the post options near the bottom of the screen.
Opinions expressed by Entrepreneur contributors are their own.Running a profitable Facebook Ads campaign is simple.Not always easy, but simple.There is a formula that can guarantee a profitable Facebook Ad campaign.Once you know the formula and the values to plug in, you’ll never sink money into a losing digital ad campaign again.I know it sounds too good to be true, but stick with me…
By Brenna Lofquist, Marketing Consultant for Heinz MarketingAdvice from an everyday marketer not a copywriterThis topic might seem very basic or some people might not even take the chance to read it, but I am sure there are others out there like me, who don’t have a strong writing background and still need to write engaging marketing emails.Growing up my mom always said that I was such a great writer and I thought so too but writing about non-fiction prompts for State exams or English class is a little different than writing in the business world.Fast forward to now – I have been at Heinz Marketing for a little over 2 years and have quickly learned (and still learning) how to properly write Marketing emails.There’s the usual basics of how to write a great email that I’m pretty sure people already know or has at least heard like:
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Image credit: Superb Images | Getty ImagesOpinions expressed by Entrepreneur contributors are their own.A handful of television, radio or newspaper channels left the public with no choice but to consume the message that was being communicated.In short, attention was easy to capture, and consumers were powerless to the will of big business.In the 21st century, we face an entirely new reality -- thanks to the internet and the near universal use of social media and digital devices.Nowadays, consumers are confronted with an infinite number of choices; turning attention into one of the most valuable commodities.
Image credit: ridvan_celik | Getty ImagesOpinions expressed by Entrepreneur contributors are their own.Last month my company launched an entirely new website.The only ways for them to get help is support from Zoho, watch free videos on YouTube or hire partners like me ar rather high hourly fees.My site is aimed at financially conscious users.So I jumped into AdWords, and wound up throwing a bunch of money right down the toilet.
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In yet another example of “where Amazon goes, others follow,” cashierless shopping inches its way to prime time as two more startups enter the nascent space.So far, its technology is only available at what it calls the Standard Store, a proof-of-concept location in San Francisco that “offers a wide range of consumer goods,” according to its website.Then they can enter, press the check-in button, collect what they want and leave.Standard Cognition has signed four retail customers in Asia, North America and Europe.However, a rep said the only customer it has announced is Paltac, a wholesaler of consumer goods and over-the-counter drugs in Japan.The rep also noted its goal is to have deployments at 3,000 stores in Japan prior to the 2020 Olympics in Tokyo.
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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature.LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign ManagerLinkedIn has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality.Are You Ready for the Nanoinfluencers?The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape.
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