Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division.In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major decision — from comparing contracts in a business to approving a mortgage — will involve consulting an AI system of some kind.An AI tool might use an image of a banana to know identify the fruit, for example but might need what Teerlink called a “custom classifier” to distinguish between a ripe one and one that’s gone bad.Approximately 20% of patients are eligible today, but less than five per cent are matched because of the time physicians need to make a determination.Teerlink said Watson augments the physicians’ knowledge by going through a series of parameters such as the patient’s genetic disposition, along with an analysis of more than 15,000 studies, to provide a recommendation.This reduces the time a physician needs to as little as 14.5 minutes to digest.
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Did you know that the Facebook mobile application allows you to browse a list of Facebook pages that may match your interests?As you browse the list, you have the option to like any of the listed pages, so that their posts will begin appearing in your News Feed.Our guide will show you how this feature works.Note: These screenshots were captured in the Facebook app on iOS.Step 1: Tap the three horizontal lines in the bottom-right corner of the screen.Step 3: Tap “News Feed Preferences.”
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50 Tips to Help You Get 50,000 Email Subscribers for Your List20 Ridiculously Easy Ways to Get More Email SubscribersHow to Build an Email Marketing List as Quickly as Possible10 Irresistible Incentives That Will Grow Your Email List—FastOf course you have, and I understand why: For us content marketers, eyeballs are everything.But what if the best way to grow a loyal audience for your content is to let your subscribers go, or even to shove them out the door?
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For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or setting up an independent ecommerce site.One way businesses can compete on Amazon is to understand its shoppers.Instead of creating a need for their products, businesses on Amazon should focus on offering items that consumers are already looking for.Customer research on Amazon can increase a business’s competitive advantage by providing valuable insights into buying trends and preferences, to help present your products in a way that appeals to your target audience.This can help track profitable products and services, as well as changes in demand.Investing in the right keywords will help your products show up organically in Amazon search rankings.
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In Hollywood, when something’s a hit, there’s usually a sequel.Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones.Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using only the V30.Franco’s project generated considerable buzz, and LG advanced the plot by commissioning short films from six emerging directors—who worked entirely on V30s, of course—and staging a gala premiere at last weekend’s New York Film Festival.“This program is geared to target the people who value storytelling through video and strive to capture their true self and experiences on video, whether they’re a student, a new parent or an experienced videographer,” LG MobileComm USA president Chang Ma tells AdFreak.“Everyone, with the help of this smartphone, can become a filmmaker.”
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What if a real-life commercial looked, sounded and felt like an SNL skit?It’s happened before, both purposely and accidentally, and it’s happening now in the U.K. with a new Bud Light ad.The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad tropes with a musical number that features sun-drenched beaches (in England?)and beautiful “friends” enjoying their bohemian lives.Even a pet rabbit, inexplicably used as a prop, is “an 8 out of 10” on the looks scale, the commercial says.The ongoing campaign, dubbed “Keep it Bud Light,” recently teased a line of branded “leisurewear” consisting of tube socks, shower shoes, scarves and cross-body bags.
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The news follows a 12-month period that saw an end to the Omnicom agency’s relationships with several prominent clients and the departure of other top leaders.Chief creative officer and managing partner William Gelner will leave 180LA after a decade at the end of the month.“William has been an amazing partner and has continuously raised the caliber of 180’s work since helping start up the L.A. office over 10 years ago,” said global CEO Michael Allen of Gelner’s tenure.“We wish him nothing but the best in whatever he chooses to do next.”The departing CCO said, “I’m proud of our body of work, the amazing clients I’ve partnered with and all the characters I’ve had the pleasure of hiring and working with over the years.In Gelner’s place, executive creative director Eduardo Marques will take over creative duties in the Los Angeles office.
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WhatsApp introduced the ability for users to share their locations in real-time with their friends and family.The Facebook-owned messaging application said its new Live Location feature works as follows:Launch a chat with an individual or group.Choose location, and select “share live location.”Determine the length of time you want to share your location—15 minutes, one hour or eight hours.WhatsApp said users can turn this feature off at any time, and it is end-to-end encrypted like all other communications via the app, so the information can only be viewed by those selected by the users sharing it.
The best-performing independent marketing agencies in the UK have been revealed in two landmark reports by The Drum.Published online and as a commemorative book, the Top 100 Independent Agencies, sponsored by Workfront, celebrates the strongest agencies of their kind in the UK.Agencies earned their place in this report based on three key factors: financial performance, recognition of excellence through award wins, and client satisfaction scores via RAR, the Recommended Agency Register.Powering the financial data behind the top 100 is The Drum’s 2017 Independent Agencies Census, a comprehensive annual research project that benchmarks agencies’ business performance relative to their peers.Taking the form of a detailed digital report, the Independent Agencies Census ranks agencies’ financial performance based on their size and location.Some 194 agencies took part in our research this year, and together they had a combined turnover of £1.5bn.
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About 30% of websites on Internet are using Wordpress to manage content.It’s easy to start a new Wordpress website; moreover, Wordpress is SEO friendly ‘out-of-the-box’.But it turns out that you can do much more to improve your Wordpress website and help it get higher rankings in search.The article covers over a dozen of tips that you can easily implement right now to improve user experience and visibility.No coding or any tech knowledge required!
Image credit: Estelle Johnson | EyeEm | Getty ImagesImagine you’re trying to choose a company you can trust to provide a service in your home.You do a web search and check a few sites, but the information each business provides is no different than any other: It’s generic and bland.It’s no place to cut corners with boilerplate material.But writing high-quality content requires time and skill.Related: One Thing Coca-Cola, Geico and Under Armour Are Doing That Every Company Should Do Today
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Amazon continues to grow its areas of expertise through acquisitions.In the past six months alone, they have included artificial intelligence companies such as Body Labs and Graphiq; Souq.com, an ecommerce platform known as “the Amazon of the Middle East;” and Whole Foods Market, which cost a whopping $13.7 billion.That Amazon would buy a grocery store should be less surprising than the fact that not every business currently has an Amazon strategy in place.“You need to fish where the fish are,” says Grant Simmons, Vice President of Search Marketing at Homes.com, explaining why one needs an Amazon strategy in the first place.“Amazon is not only the undisputed U.S. ecommerce leader, but a top search engine and critical channel for product discovery,” says Kerry Curran, Managing Partner, Marketing Integration at Catalyst.“With this comes substantial marketing opportunities that continue to evolve.
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Bullying is a seemingly intractable problem, but there is one simple thing you can do about it.If you see it happening, you can step in and try to stop it.Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month.Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK.It involves the Whopper Jr., as well as a high-school junior who’s being bullied in full view of BK’s patrons.And it does so in the starkest terms, by showing how vastly more people are likely to care—or do something—about a $2 sandwich than about a fellow human’s predicament.
Digital marketers are increasingly realizing that social platforms, with their large scale and ample first-party data, present an unparalleled opportunity to reach audiences with personalized content.But creative relevance is key to secure that initial consumer engagement.The sportswear brand wanted to own the occasion of basketball legend Kobe Bryant’s retirement, so it rolled out a social campaign featuring a host of celebrities offering their “last word” on Bryant’s sporting legacy.Research by Ipsos has shown that 75 percent of a campaign’s brand and ad recall is determined by creative quality.Yet creativity is too often sacrificed at the expense of other media goals, with assets simply being replicated across various advertising channels, irrespective of each platform’s unique attributes and functions.They also display vastly different behaviors across the various social platforms, meaning that the “build it once, run it everywhere” model of advertising is no longer relevant.
Welcome to The Drum's US Creative Works in partnership with Workfront.This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’For project information, credits, and more, click on the project to expand to full screen.To submit work for our US Creative Works section, fill out this online form.To vote for your favorite, make sure you click on the stars.The winner will be chosen based on the average rating and the number of votes cast.
FC Bayern Munich fans can now take a screenshot photo with Bayern stars, courtesy of a newly introduced Augmented Reality feature on the club's official mobile app.Fans can use their mobile device camera on any flat surface to make team captain Manuel Neuer or forward Arjen Robben appear, giving them the option to jump in to take a picture.The feature further gives fans the option to choose which of the three 2017-18 strips (home, away and third) Arjen Robben appears in.The 'real life jersey configurator' helps fans in personalising the back of the player’s jerseys for a screenshot photo along with the option to purchase shirts directly from the club’s store.Stefan Mennerich, FC Bayern Munich’s director of media, digital and communications, said: “This augmented reality feature offers fans a playful, unique and immersive opportunity to get closer to the team they love whether they are based in Munich, New York or Mexico.“It is important to us that we continue to offer these innovative experiences, not only to ensure that we are connecting with our family of fans on all levels but also to continue advancing digital technology used in the sport sector."
Vox Media has bolstered its branded content wing with the launch of The Explainer Studio, a division which works with brands to create what it dubs ‘Oh so that’s how it works?’ content on any subject, including those relating to their services.The Drum caught up with Graham Nelson, creative director of Vox’s Explainer Studio, on how he will run the New York-based team of creators, what it can offer to partner brands, and how plans to build upon the early success of The Explainers.With experience most recently creating content for the Huffington Post and AOL, Nelson - who trained as a visual journalist in Japan - said his curiosity for weird news angles fuelled by a stint at law school has inadvertently proven to be the perfect background for creating this kind of content for brands.Nelson said what will set The Explainers apart from other publishers' branded content efforts is that the voice of his team, the "creators", will shine through in each piece of work with a view to eventually becoming an asset it can sell against.“[The Explainers] are so creator-centric, every creator eventually comes up with their own style of doing them.Moreover, as I move from subjects as varied as an algorithm tone to the second brain of the stegosaurus, each one is inherently different and I learn something new.”
I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and the client.That’s not to say that we don’t ask about each other’s personal lives or participate in small talk, but the quality of the work and results are always at the forefront.For example, I can see a salesperson reaching out to a client on LinkedIn to make introductions.It could be an article you share on LinkedIn, a photo you post on Facebook or a tweet you send.However, I see it as a slippery slope.I would rather err on the side of a strictly working relationship rather than clients seeing my personal life.
A quick Google Trends Search and you'll quickly see that the search for "Influencer Marketing" has skyrocketed over the last five years.Even though you’re paying for access to a specific audience, that audience is still a consumer market that you need to use a strategic approach with -- and adopt an entrepreneurial mindset.Seamless integration -- find someone with real interest in your product.It’s not worth your time hiring someone who doesn’t have a vested interest in using your product.It is probably not the most efficient use of your time to employ a non-wetsuit wearer, unless you can come up with a compelling reason why your specific person is jumping out of their skin to start wearing your new wetsuit for a distinct and definite reason.Think of it like a small focus group for research and development (e.g., this is what I LOVE about your product, but I think you can improve on it).
Bodyform and its Scandinavian equivalent, Libresse, have released a stylised film reworking the tropes of sanitary towel commercials.Notably, the ad begins with a shot of red, real blood being poured onto a pad, rather than the strange blue liquid of past creative.The film was shot with grainy, retro realism by cinematographer Monika Lenczewska and director Daniel Wolfe.Against synth-driven electro music, it depicts girls going about daily life on their period – floating in the pool, picking up a new pack of towels and having a shower.“In the weeks running up to the shoot there were a number of interesting articles in the mainstream press challenging the status quo, and numerous pithy social media posts calling for change,” recalled Wolf.“‘Can’t wait for the day when women no longer pass tampons to a friend like they are a Class A drug’ was a quote that offered particular inspiration.
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