Cannes Lions is over for another year, but as the rosé turns sticky on the floor of the Gutter Bar and you think of ways to explain the ROI on entertaining clients with €30 burrata every night to your finance manager, there’s one thing that’s sure to follow you home on that Jet2 flight – all the gossip.Find out what went on away from the buzz of the Palais from noise complaints to entitled celebrities, The Drum's drummers causing chaos on the strip and the magnetic pull of Sir John Hegarty… ooh la la indeed.Don’t call it a comebackHe may have lost the ‘most powerful man in advertising’ crown but yet again Sir Martin Sorrell managed to become the biggest story of the week.Do ad execs shit in the woods?Which glamorous party had a distinct lack of toilets for the 500+ people it invited to its celeb-filled celebration?
Al Jazeera has launched The Demand Press Freedom campaign one year after Saudi Arabia, Bahrain, Egypt and the UAE launched a blockade against Qatar and called for the Doha-based network to be shut down.As part of the campaign, the network will host a series of events and international forums to highlight the conditions of journalists arrested across the world, assaults on media organisations, and attempts to silence the press.According to Reporters Without Borders, 35 journalists have been killed so far this year - at least 11 of them in Afghanistan.Mostefa Souag, Al Jazeera Media Network’s acting director said: "Al Jazeera may be the one media organisation which has suffered the most and has been targeted for its professional reporting."Our journalists have been threatened, imprisoned, tortured, and killed, our offices have been bombed, our signals have been blocked, our websites hacked, and our social media accounts taken down.We continue to support press freedom and highlight the suffering of journalists and media professionals around the world."
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Netflix CEO Reed Hastings, in an internal memo, said the decision was taken as a result of Jonathan's "descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity, and is not in line with our values as a company."In a statement to The Hollywood Reporter, Friedland said: "I’m leaving Netflix after seven years."I feel awful about the distress this lapse caused to people at a company I love and where I want everyone to feel included and appreciated.I feel honored to have built a brilliant and diverse global team and to have been part of this collective adventure in building the world’s leading entertainment service."Here's the full letter as published by The Hollywood Report -I’ve made a decision to let go of Jonathan Friedland.
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Facebook has introduced several updates which includes removing fake accounts, partnering with fact-checkers, and promoting news literacy with the aim to fight false news.Among other updates, Facebook has also expanded its test to fact-check photos and videos , taken action against new kinds of repeat offenders and has also expanded its fact-checking program to new countries.Facebook further highlighted how it is using machine learning to identify fake news.For example, a fact-checker in France debunked the claim that one can save a person having a stroke by using a needle to prick their finger and draw blood.As a result, Facebook was able to identify over 20 domains and over 1,400 links spreading that same claim.Tessa Lyons, Facebook's product manager in a blog wrote: "In April, we announced a new initiative to help provide independent research about the role of social media in elections, as well as democracy more generally.
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By all accounts, TV is dead, Facebook is dead, radio is definitely dead.Having spent more than a decade based in Singapore with BBDO, success at Cannes was the mission and winning Lions the KPI.After relocating back to London with Proximity this year, though, I find myself attending the festival for the first time – and with a level of wide-eyed expectation normally reserved for an eight-year-old on his way to Alton Towers.So I found myself both excited and nervous as I boarded my easyJet flight to Nice, surrounded by the easily identifiable dual tribes of a) flashy power suits wearing Apple Watches to show they’re in touch with tech and b) hipster creative types sporting man buns who, to quote Nathan Barley, are ‘blissfully unaware of the conformity of their non-conformity'.After a slightly bad-tempered exchange with a testy Uber driver about where on earth the D3 pick-up zone was located (in a parallel dimension, by my observations), we were on our way to Cannes.The festival attendees really did feel like a truly diverse global bunch – I overheard conversations in Mandarin, Yoruba, Russian and even a couple of Liverpudlian or Mancunian accents thrown in for good measure.
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Google will now allow any person, organization, sports team, event and media property with a Knowledge Panel to get verified so that they can manage their presence.Any person or organisation will need to first search for their name or organization on Search and then click or tap the prompt below the Knowledge Panel to begin the verification process.Once verified, they can suggest factual changes to information in their Knowledge Panel and suggest a featured image.Lauren Clark, Google's product manager said: "We're always working on ways to improve Search to ensure you find the most relevant, accurate information possible.We hope that by giving individuals and entities an improved way to help us get it right if something’s off, we get closer to that goal."Google recently launched a program to train Indian journalists on how to debunk fake news.
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform.Chief product officer Neal Mohan said in a blog post that the Google-owned video site now has more than 1.9 billion logged-in monthly users, along with localized versions in 90 countries and 80 languages.Mohan added that the number of YouTube creators earning five figures annually is up 35 percent, and the number of creators earning six figures is up 45 percent.YouTube Channel Memberships, which have been available to “a select group of creators” as sponsorships, enable viewers to pay a recurring monthly fee of $4.99 in exchange for unique badges, new emoji, members-only posts in the community tab and access to unique perks from creators, such as exclusive livestreams, extra videos and shout-outs.Mohan announced that Channel Memberships will soon be extended to eligible channels with more than 100,000 subscribers, saying that YouTube hoped for further expansion of the option “in the coming months.”YouTube also teamed up with Teespring to enable creators to choose from more than 20 merchandise items, such as T-shirts and phone cases, and sell them via their channels.
CANNES, France—Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up women in an industry and world that has often held them back.“Yes, she is equal, and yes we are definitely women not objects,” she told an audience that included the the globe’s most successful advertising professionals.“In the Glass Lion Jury, we stand by tough moms, we are a force of nature, and in our dress of respect, we need a man like you to end the rape tax.“Watching the worst soap opera, we saw that no conditions apply, and we remember our blood is normal, and MeToo.Uh oh, looks like time’s up.”Her speech alluded to the advertising industry’s recent reckoning with sexual harassment as well as broader inequality, and it wove together the names of women’s movements that have leapt up in response.
CANNES, France—The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy.In fact, the Colonel was played by W+K ecd Eric Baldwin, who stayed in character during our post-panel interview.Fellow W+K ecd Jason Bagley and KFC marketing director, brand communications George Felix joined him in the discussion on the need for brands and agencies to take chances together.
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company’s decision to refrain from submitting work in order to focus more resources on building Marcel.Publicis CEO Arthur Sadoun told Adweek that he was encouraged by the support Publicis received from its clients to sit out this year’s awards.“All of our clients agreed, by the way,” he said, explaining that he was confident award-worthy work would still get submitted.In an internal memo, Sadoun addressed employees about the conclusion of this year’s festival, as well as the end of its year-long “pause” on submitting work.He noted that he and Publicis COO Nick Law attended the festival for a presentation on Marcel on Tuesday night, sharing a link to the video of the event, adding that “we demonstrated our commitment to reinventing our industry, with creativity at the core.”When Publicis first announced it would refrain from award show submissions while building up the Marcel platform, Sadoun told Adweek, the holding company’s detractors claimed that the Marcel venture was just “PR spin” and that “everyone will leave the company if they don’t participate in Cannes.”
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards.Last week, before departing for Cannes, Machado presented a case study of Burger King’s work at our Elevate: Creativity event in New York City.Here, Machado tells us why the brand must take risks and who else he admires in the space.“Wendy’s gets it,” Machado told us.
Smyte specializes in safety, spam and security issuesTwitter giveth, and Twitter taketh away—quite abruptly, in the case of the latter.The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology company that specializes in safety, spam and security issues.However, existing Smyte clients—which include Indiegogo, GoFundMe, npm, Musical.ly, TaskRabbit, Meetup, OLX, ThredUp, YouNow, 99designs, Carousell and Zendesk—were stripped of their access to Smyte’s application-programming interface without warning, Sarah Perez of TechCrunch reported.Twitter had not yet responded to a request for comment at the time of this post, but Perez reported that Twitter was making phone calls to affected Smyte clients in an attempt to match them up with similar service providers.Twitter said in its blog post, “From ensuring safety and security at some of the world’s largest companies to specialized domain expertise, Smyte’s years of experience with these issues brings valuable insight to our team.
Despite having withdrawn from entering Cannes Lions in 2018, Publicis Groupe has won a Grand Prix in Media for Tesco, one Grand Prix in Film for Tide and a Titanium Lion, also for Tide.Publicis has said it has used the money saved from entering the awards to fund the building of its artificial intelligence platform Marcel, which was unveiled in Paris last month and is set to be adopted by the company early next year.Despite the withdrawal, the company still produced a strong showing, with its clients said to have entered work to the festival instead.Publicis Groupe chief executive Arthur Sadoun claimed it showed their support for the creative sector.“For the agency/client relationship, it means a lot.We are not the ones who asked them to send the work – they said ‘we want to support you and we believe in the work you have put together and we will send it.’ It shows that the creative product is very strong and second it shows that our clients are championing creativity.
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The Cannes Lions International Festival of Creativity wrapped up another year of rosé, posh yachts and celebrating the best in creative marketing, advertising and innovation with an evening that saw the Titanium Lions and other key awards handed out.The highly coveted Titanium Lions – created to honor marketing work that doesn’t fit neatly into traditional categories – were handed out on Friday (22 June) evening, and the Titanium Grand Prix winner was named: 'Palau Pledge' by Host/Havas Sydney for the Palau Legacy Project.The campaign was designed to build awareness of the environmental effect of mass tourism on the island, creating a pledge that visitors need to sign within the visa stamp in their passports, which acts as an agreement to protect the environment on entering the country.The hope of the campaign is to preserve the economic value of tourism but also help tourists understand what they can do to help preserve the environment.It also hosts a video, introducing the concept through a story about a giant that learns about the damage he can do to a fragile ecosystem.To promote the campaign to a wider audience, celebrities and notable figures were tapped to post about the pledge on social media, including Leonardo DiCaprio, HRH Queen Noor of Jordan, John Kerry and conservation luminary Dr Sylvia Earle, among others.
CANNES, France—Procter & Gamble began the year by invading the Super Bowl with the inescapable “It’s a Tide Ad” campaign, and now the CPG giant has successfully conquered the Cannes Lions.Two P spots, “It’s a Tide Ad” from Saatchi & Saatchi New York and “The Talk” from BBDO New York, shared the top spot in the ad festival’s high-profile Film category.The Tide campaign, which featured appearances by actor David Harbour in a wide range of fake ads that perfectly played to the tropes of TV spots, was a hit with jurors thanks to its humor, flawless craft and creativity within the seemingly traditional medium of broadcast ads.“It’s a Grand Prix that really, really hijacked a big event in the U.S.,” said Film jury president Luiz Sanches, chief creative officer of AlmapBBDO.“All the judges that I talked to about ‘Tide Ad,’ were pissed that made it to the shortlist.“Why was a TV ad in the shortlist for Titanium?
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The National Basketball Association was top-of-mind on Twitter Thursday night, as fans reacted to the 2018 NBA Draft.Twitter said the three most-tweeted moments of the night were:The New York Knicks draft Kevin Knox with the ninth overall selection.The Cleveland Cavaliers choose Collin Sexton at No.The Atlanta Hawks trade No.5 pick Trae Young and a protected first-round pick in the 2019 NBA Draft to the Dallas Mavericks for No.
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Unilever’s CMO Keith Weed has called time on follower fraud in the influencer community, stating that the world’s second biggest marketer will no longer invest in influencers that have fake followers.However, Weed believes that the burgeoning field needs greater transparency and accountability, and he’s taking steps to change the industry for brands, influencers and their followers.The industry certainly has a problem with fake followers, and Weed highlights problems of influencers buying followers, which often affects how much a brand will pay to work with them.This is backed up by Point North Group, who found that fake followers make up about 20 percent of mid-level influencers’ audience, categorized as those with between 50,000 and 100,000 followers.Marketers should be looking to set up and run their campaigns based around solid business objectives and the ROI they get from that.However, I would argue that paying to work with influencers based on metrics like follower numbers and impressions is not the smartest way for brands to assess the value that they are getting from influencer marketing.
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Time Magazine is standing by its cover of this week’s issue, a photo illustration showing President Trump looking down at a crying Honduran girl as a border patrol agent searches her mother.The photo has gone viral after Getty Images photographer John Moore snapped the scene.The picture has been used in coverage of the broader discussion about how the Trump administration’s hardline stance on illegal immigration has led to the separation of families at the U.S.-Mexico border.The cover, with a towering Trump staring down at the girl, says, “Welcome to America.”But as the border patrol agent who searched the mother told CBS in a report that aired this morning, the mother and child were never separated.Time interviewed Moore about his experience documenting the search for its cover story, which now has a correction, clarifying that the two were never taken from each other.
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It’s an innocent enough scene, at least on the surface, of a miserable little child in a barber chair getting a haircut.But in this case, the military-style buzz cut takes off more than a few inches.It’s symbolic and personal, reinforcing gender norms and hindering the kid’s true identity.Staring into the mirror, the child sees only a disconnect.That’s just one of the poignant moments in Sunsilk’s new “Hair Talk” campaign from Thailand, a region that’s become known for its potent combination of product shilling and heart tugging.Sunsilk joins a lengthy list of Thai marketers, from insurance and telecom to packaged goods, that specialize in the art of “cryvertising,” that, when done insightfully, can become a viral sensation.
Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.According to the retailer, it collaborated with a number of Toronto drag queens to create “runway-ready outfits made out of everyday Ikea products” for the photo shoot and video.Called DRÄG, the campaign is part of Ikea’s ‘Beautiful Possibilities’ platform, which spotlights diversity and inclusion.The campaign is primarily social, but also includes out-of-home, digital and OUTtv, Canada's national LGBTQ TV network.Ikea worked with Rethink for the creative and Jungle on the media buy.“At Ikea, we believe in diversity and inclusion and want to celebrate the message of acceptance and self expression that comes with Pride,” said Lauren MacDonald, head of marketing at Ikea Canada, in a statement.
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