In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.4 Ways Companies Can Bring Humanity Back to BusinessSales and marketing don’t have to be a numbers game, humans need connection.Thanks for the advice, Matt Singer.Influencer Study Puts Email Last In ROI
Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC, with total spend throughout the first three quarters of last year totaling $75.8 billion.However, pull back the curtain a little and a darker, more Darwinian plot line appears to be forming, with spend consolidating into fewer and fewer hands, resulting in consequences that reverberate far and wide.The numbers, based on interviews with the largest companies in the sector and then further modeled out, have Sue Hogan, svp, research and measurement at the IAB, describing 2018 as a “landmark year” for the sector.David Silverman, PwC, partner, U.S., went on to say, “It’s no surprise that advertisers are following their target customers to whatever screen they are on, and that screen is more likely to be a digital one.”However, with a separate study by eMarketer forecasting that Amazon, Facebook and Google will collectively rake in 63 cents of every U.S. ad dollar spent by 2020, it would appear the flow of ad dollars is flowing in ever fewer directions.Although it is hard to make a direct comparison and determine cause and effect as to the dynamics in the market, the multiple rounds of layoffs at high-profile premium media outlets, such as BuzzFeed, Gannett and Vice, are in stark contrast to the buoyant numbers posted by such platform providers.
Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women’s National Basketball Association, NBA G League and NBA 2K League to the social network’s video destination.The league will also host a weekly Watch Party on Facebook Watch, enabling fans to interact with game recaps and other videos in real-time.The NBA said it has some 400 million followers on Facebook across all league, team and player accounts.Facebook North America sports programming lead Devi Mahadevia said in a release, “We’re thrilled for Facebook Watch to now be a place where basketball fans can come together to get caught up on and debate the latest action from each of the NBA’s four leagues.The NBA boasts one of the most vibrant sports communities on our platform, and by delivering these game recaps and hosting a weekly Watch Party, the league will be able to engage with fans around the world in new and exciting ways.”NBA vice president of digital media Sam Farber added, “We are excited to provide our millions of followers on Facebook with recaps to every game across all four of our leagues.
New York Fashion Week seen quite a bit of change over the past decade.And then in January 2015, Mercedes-Benz, which had served as NYFW’s title sponsor for eight years, announced its departure.Later that same year, Fashion Week relocated yet again, moving to the downtown Manhattan location of Spring Studios—though several designers now choose to show their collections at other locations.The milestone anniversary of the two working together is being commemorated with a series of fashion illustrations featuring past Maybelline runway looks from artist Jeanette Getrost.Jeanette Getrost's illustrations, created in honor of Maybelline's 10-year anniversary with NYFW.Maybelline’s cooperation with NYFW has changed over that decade—keep in mind, Instagram did not yet exist in 2009.
WPP’s Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring.In an internal memo sent to all staff last night with the subject line “Next Phase Next Chapter,” global CEO John Seifert confirmed a series of promotions and departures as he seemingly finalized the makeup of his new leadership team."Now may be a moment to move beyond 'Next Chapter' as a banner headline of our collective transformation, and simply accept the reality that change is perpetual."John Seifert, global CEO, Ogilvy“I am incredibly proud of our progress over the past three years as we embarked on the most comprehensive transformation agenda in the company’s 70-year history,” Seifert wrote, in reference to the reorganization that began in January 2017.“Now may be a moment to move beyond ‘Next Chapter’ as a banner headline of our collective transformation, and simply accept the reality that change is perpetual … and that we will always be pursuing, in big and small ways, a shared agenda to better ourselves and Ogilvy in the face of all that challenges and inspires us.”
American corn farmers were not pleased with the approach.Miller Lite subsequently shot back with a full-page ad in the The New York Times.Today, Coors Light is hosting a “Toast to Farmers” to celebrate the farmers who grow their ingredients.“Our employees, including members of the Senior Leadership Team, and distributors will visit on-premise accounts, buy a round of Coors Light in states where possible and raise a glass to the hardworking men and women who grow our ingredients,” Ryan Reis, vice president of the Coors family of brands, said in a note to distributors that went out Monday and was included in a MillerCoors blog post about the event.Let’s all raise a cold one to the hard working American farmers, like those who help grow our high quality ingredients.Join people across the country in celebrating farmers in a national ToastToFarmers Friday 2/15.
Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live.The two 30-second spots will be shown this weekend, on Saturday during the 3-point shootout and on Sunday during the All-Star Game.The “Hulu Sellouts” campaign will include four national TV spots that will run through June, featuring athletes from varying professional sports.An ad to be released in the coming weeks will feature All-Star Game team captain Giannis Antetokounmpo.The campaign, created in partnership with Big Family Table, will also feature home billboard takeovers, online banners and creative components across social media.The price for Hulu + live TV starts at $39.99 per month.
The “coaching tree” is a familiar phenomenon in football.Many of today’s top leaders can also recall the moments that gave them confidence—and can point to prominent people who propelled them to successful, productive and rewarding careers.Lee Clow, who yesterday officially announced his retirement, is one of a handful of creative leaders who planted the seeds that helped grow some of the biggest names in the business.Yet, and let’s be honest, he really isn’t going anywhere.Jeff Goodby, no creative slouch himself, put it most succinctly and may speak for many when he said: “As a reasonable spokesperson for the industry, your request for retirement has been denied.”In looking back, we asked how Clow impacted advertising and creativity.
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career.Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow of expectations and goals.He also notes how diversity is crucial for all businesses industrywide and hopes for a day when it doesn’t need to be called out any longer.After a chance meeting in N.Y. on the last day of the aforementioned event, I joined that company and spent seven years helping to globalize that franchise before coming to Adweek."Empathy can be very constructive when negotiating a challenging situation with colleagues, and it’s not always easy to find that when you are a team of one or your leadership does not really look like you."The CEO and I recognized that the responsibility for evangelizing our brand was something I was already doing, and CBO seemed a more appropriate title.
In other words, gig workers are making their side-hustle their full-time job.The gig economy certainly has its appeal.While millions of gig workers enjoy the flexibility of being able to work when and where they want, many also live with the daily fears that come with working independently.When you combine this changing work landscape with the rapid changes and advances in advertising and marketing, it can be quite stressful.Personal connections and professional reputations are important aspects in the advertising and marketing industries as it is, but in the gig economy, these two things will make or break you.In fact, nearly 20 million gig workers do the work because they can’t find better pay or jobs elsewhere.
Opinions expressed by Entrepreneur contributors are their own.Instagram has become a business hub and marketing tool that can help you, as an entrepreneur working anywhere in the world, expand your influence far and wide.That's how he began posting about his beloved sport -- to help him cope with this new truth about his future with the game; and as his page started to grow, he decided to work toward Instagram verification, proof that the poster is a public figure, celebrity or global brand.Of course there were also plenty of followers who weren't anywhere near those players' level.But that was okay: Robininson's idea was to make everyone feel like a "superstar" and show them they didn't, and don't, need to be "verified" in order to be involved.The takeaway: By including diverse individuals through positive marketing strategies, you can take your reach and involvement tremendously higher.
Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey Logano, Bubba Wallace and more are racing to fill their void in Nascar’s top circuit, the Monster Energy Cup Series.“It’s not the Nascar of 10 years ago,” said Jill Gregory, Nascar CMO.“You’ve got some young phenoms that are coming up and trying to establish themselves.In 2016, Monster Energy Cup races averaged about 4.5 million viewers, but that number fell to 4.1 million viewers in 2017 and just 3.3 million viewers last year.In addition to the dropping ratings, some individual tracks have had trouble filling seats.Despite falling viewership and attendance numbers, Nascar’s top marketers tracked its brand health through a number of key markets from 2017 to 2018, which experienced a “big bump,” according to Nascar vp of brand marketing Pete Jung.
Similar claims were made with the introduction of radio, the internet and now social media.Facebook long wanted to “make the world more open and connected,” but recently revised this to “Give people the power of community to bring the world closer together.”Stronger human connections don’t appear to be happening, though.Thirty-one percent of Facebook users have changed their settings to be less connected to friends because of politics.An AI-driven (not AI-enabled) platform that forces curiosity, disallows rants and fake news and helps people learn about each other’s perspectives is possible with today’s technology.When we follow someone on existing social platforms, we are provided with an experience into the whole person (or at least the person they want us to see).
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels.Increasingly, we’re going to see retailers and brands evolving their co-op marketing strategies to encompass paid search and product listing ads (PLA).In addition, unlike offline co-op marketing via print circulars and other similar tactics, digital co-op marketing provides brands a keener understanding of where their budgets go.Cooperation between retailers and brands will unlock even greater results within the paid search realm for both parties through the strength of their shared budgets.Paid search, after all, is highly competitive, and many solo retailers just can’t afford the top positions.For brands that sell through retailers, this often means that their products don’t occupy prominent real estate or simply don’t show up at all.
It has awkwardly come to represent a disparate collection of “smart” technologies and connected devices that are as diverse as they are intelligent.That is, how connected devices interact with each other and with humans to solve different problems.With that in mind, here are four important IoT trends that’ll rise above the rest in 2019 — and what it all means for us humans.IoT device proliferation won’t just grow in 2019 — it’ll explodeHere’s something that won’t surprise anyone: The IoT is growing!In a 2015 report, Ericsson projected that there will be 29 billion connected devices and 18 billion IoT devices by the end of 2022.
Did you know that you can change the email address associated with your Snapchat account?Our guide will show you how this is done.Note: These screenshots were captured in the Snapchat application on iOS.Step 1: Tap your profile picture in the top-left corner of the screen.Step 2: Tap the gear in the top-right corner of the screen.Step 4: Tap the email address currently on your account to make changes.
Starting 17 years ago to create scalable, data-driven impacts, Absolutdata has adopted the use of AI and machine learning as a part of their solution.Anil Kaul: Since beginning in 2001, our goal has always been to use data and analytics to create scalable impact for organizations through recommendations.Our focus used to be more on using data and analytics as a service that would provide insights for companies to make the right decisions.We’re still doing that, but we’ve now added AI and machine learning into the mix.We’re combining AI with a technology platform to provide data-driven recommendations and solutions for sales and marketing teams.The client can use that calendar as a basis for planning promotions, adding and subtracting things where they see fit, but they have a solid starting point.
Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser—not just because it was set to close a mere four days later, but also because everything in it was free of charge.The store—a grocery—was the contrivance of Kraft-Heinz, and the idea was uniquely suited to the times: Any federal employee going without a paycheck during the partial government shutdown could come in and, after showing a valid ID, take what she or he wanted.As a gesture of response to what was, for many, a genuine crisis, the pop-up generated no shortage of media coverage.But only last week did Kraft-Heinz CMO Eduardo Luz—speaking at Brandweek’s Challenger Brands Summit in New York—open up about the broader strategic thinking behind the effort.Though the aim was, Luz said, “to help parents in moments of stress”—an estimated 800,000 federal workers were going without a second paycheck at that point—the giving away of free groceries obviously had its benefits for corporate, as well.Most obviously, the store boosted awareness of Kraft-Heinz, since it was Capri Sun juice pouches, Oscar Mayer Lunchables, and Kraft Mac & Cheese lining those plywood shelves.
Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek.It marks a significant expansion of the IPG Mediabrands agency’s relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008.A Keurig representative has yet to respond to emails and phone calls.Keurig, formerly a wholly owned subsidiary of Green Mountain Coffee Roasters whose primary product was a coffee-pod brewing system, acquired Dr Pepper Snapple Group last year for an estimated $19 billion.The two companies then merged.Keurig Green Mountain was itself acquired by private equity firm JAB Holdings in 2016.
It’s Black History Month, and as the country celebrates black people, black activists and black icons, several brands are joining in to honor the impact they’ve had on culture and society.The social media giant is encouraging its users to ShareBlackStories with the advent of newly-unveiled creative and camera tools that were thought up by some black employees at Instagram.The brand debuted eight new pairs of kicks for the occasion for men, women and children, including an Air Jordan sneaker and a pair of Converse high-tops.(Fellow sportswear brand Adidas also debuted a pair of Black History Month sneakers this year, but it was pulled after the all-white shoes received social media backlash.)For the month of February, Target’s monthly beauty boxes will feature products for black consumers from black-owned brands, including Carol’s Daughter and Nubian Heritage.The streaming platform rolled out a new three-part series this month called Around the Way, which features stories from notable black voices in Los Angeles, Atlanta and New York, including musician Jermaine Dupri, mayor of Compton Aja Brown and Democratic candidate for governor of Georgia Stacey Abrams.