As marketers increasingly move to reach distracted consumers through in-person experiential marketing activations, more and more brands expect their agency partners to follow along.The list of shops launching their experiential divisions grows longer by the day, and its growth shows no signs of slowing down.According to research from IPG-owned Momentum Worldwide, experiential marketing—such as hosting an event versus distributing an ad—gets 82 percent of participants talking about a brand with others, moves 62 percent to research a brand online, changes the way 65 percent view a brand and—perhaps most importantly—inspires 53 percent to go out and buy a brand at retail.“As people delete advertising from their lives, brands must remain visible and relevant,” Lagardère Sports and Entertainment chief strategy officer Jonathan Isaac told Adweek.For that reason, France-based Lagardère is the latest agency diving deeper into immersive projects.Today, it unveiled an experiential and partnership marketing agency called Lagardère Plus, complete with new strategic, creative, digital and analytics capabilities.
This week we're featuring SmithGifford's Woody Boater, a website created by the agency for the antique and classic boat community.Advertisers are notorious for being obsessed with the new and the next, a phenomenon that explains why agencies and brands alike have invested ample resources into virtual reality campaigns in recent years even though the nascent technology is far from reaching mass adoption among consumers.This general propensity for the latest and greatest is why it may seem odd that Matt Smith, founder and chief executive of Virginia-based agency SmithGifford, spends much of his time running a website that’s dedicated to a relic of the past: classic wooden and antique boats that are no longer made.Called Woody Boater, the website - which Smith says attracts roughly 3,000 to 5,000 visitors daily - is a go-to resource for wooden boat enthusiasts who enjoy sharing and reading stories about their favorite pastime.Being an agency owner, he also viewed it as an opportunity to learn more about how to build an online platform and find an audience for it, particularly since he launched the site around the same time that the advertising industry was beginning to truly be upended by the rise of digital.“What I saw was an opportunity for myself to benefit from this and help the hobby grow.”
YouTube is huge (currently over 30 million daily visitors, and a whopping 1 billion hours of video consumed).How do you advertise/market on YouTube?This guide tackles the subject and goes deep.
A painting will hit the block at Christie's in New York on Nov. 15, and it's tough to say what's more interesting: that it could fetch $100 million, or the story behind it.As the Wall Street Journal reports, getting to nine figures would be an auction record for a painting by an old master—that is, a European who painted before about 1800.But not just any old master: Leonardo da Vinci.His "Salvator Mundi," or the savior of the world, is one of fewer than 20 da Vincis known to exist, and all the others are held by museums.It's currently owned by Russian billionaire Dmitry Rybolovlev, who will likely be selling it at a loss.He bought it in 2013 for $127.5 million, and per his rep, "the forthcoming auction of this work will finally bring to an end a very painful chapter."
A couple of months before Auschwitz was liberated in January 1945, a Jewish prisoner secretly wrote a letter outlining the horrors he had witnessed there.He placed it in a thermos, the thermos in a leather pouch, and he buried it.Now, for the first time, Marcel Nadjari's words have been published in full.Historian Pavel Polian told Deutsche Welle the letter is one of nine buried documents found at the concentration camp.The documents were written by Nadjari and four fellow members of the "Sonderkommando" unit, which was tasked with moving bodies from the gas chamber to the crematorium.Nadjari's letter, found in 1980, was written in his native Greek and is mostly illegible.
There’s a fundamental incongruency between being inflexibly pro ‘free speech’ and operating a global social network for civil public discussion.Facebook is struggling with it too.The principle of free speech on which the United States was founded was not conceived with our modern interconnectedness in mind, nor has it scaled to adapt to it.Women and people of color have been attacked this way for years and have been demanding change for years.But the operators of these new communication utilities must also uphold the spirit of free speech rather than the letter.That will require challenging, messy, expensive and inefficient solutions.
The sky turns orange and yellow in Brittany Monday, Oct.16, 2017 in Chasne-sur-Illet, western France.The sky in France's Brittany region turned yellow as nearby Ophelia storm brought a mix of sand from Sahara and particles from Spain and Portugal's forest fires over the region.Ophelia post-tropical cyclone passed west of the Brittany coast Monday before bringing violent winds to Ireland and the United Kingdom.A strange red sun and bizarre yellow/orange sky were visible in parts of the U.K. and France Monday as a result of Hurricane Ophelia.The “ghostly red sun” was visible in the U.K.’s south West, West Midlands, North West and North East, the Telegraph reports.Ophelia weakened on Sunday night and was no longer classified as a hurricane on Monday, according to the U.K.’s Met Office.
"Our findings expose a threat to the privacy and safety of gay men and women," wrote Michal Kosinski in a paper set to be published by the Journal of Personality and Social Psychology—only he's the one now finding himself in danger.The New York Times takes a look at the quagmire Kosinski finds himself in following his decision to try—and, in some fashion, succeed—at building what many are referring to as "AI gaydar."The Stanford Graduate School of Business professor tells the Times he decided to attempt to use facial recognition analysis to determine whether someone is gay to flag how such analysis could reveal the very things we want to keep private.Now he's getting death threats.The Times delves into the research—first highlighted by the Economist in early September—and the many bones its many critics have to pick with it.Kosinski and co-author Yilun Wang pulled 35,000 photos of white Americans from online dating sites (those looking for same-sex partners were classified as gay) and ran them through a "widely used" facial analysis program that turns the location, size, and shape of one's facial characteristics into numbers.
The new anti-cheating system installed in PlayerUnknown's Battlegrounds has been banning more than 6,000 suspected cheaters every day.An anonymous reader quotes PC Gamer: That's according to BattlEye, which polices the game's servers.Its official account tweeted yesterday that between 6,000 and 13,000 players are getting their marching orders daily.On Saturday morning, it had cracked down on nearly 20,000 players within the previous 24-hour period...In total, the service has blocked 322,000 people, double the number that was reported by the game's creator Brendan Greene, aka PlayerUnknown, last month.Yesterday the game had more than 2.2 million concurrent players.
It doesn't matter who owns the server, since even if it is MS Ireland, they're almost certainly a wholly owned subsidiary of MS US, meaning that MS US owns that data regardless.And if the US government compels MS US to hand the data over, they'll be making a request that's illegal in the country where the action must be undertaken, regardless of whether it's MS US or MS Ireland doing the deed, so in that regard it also doesn't matter who owns the server.Of course, just because it doesn't matter who owns the server doesn't mean it's legal for the US government to make that request, nor that it's legal for MS (regardless of which brand we're talking about) to hand the data over.Ideally, the people on the ground in Ireland would simply refuse to comply with the order if MS was compelled to hand over the data.After all, the US government has no authority over them, nor an ability to prosecute them, nor an ability to pursue a prosecution of them via diplomatic channels given that the request was illegal in the first place.In fact, the proper way for this to work is that the US government uses those diplomatic channels to seek an extraction of the data pursuant to its treaties with Ireland or the EU.
I'm really fucking concerned about how Google will fix this for Android, the most popular OS in the world.Recent stats [android.com] are showing that only 0.2% of users are using Android 8.0, the latest version.Only about 18% are using Android 7.x releases.A whopping 32% are using Android 6.x!About 28% are using Android 5.x!About 21% are using Android 4.x!
mirandakatz writes: As voice assistants crop up left and right, consumers are facing a decision: Are you an Alexa?Choose wisely -- because once you pick one voice assistant, it'll be difficult to switch.As Scott Rosenberg writes at Backchannel, "If I want to switch assistants down the line, sure, I can just go out and buy another device.But that investment of time and personal data isn't so easy to replace...Right now, all these assistants behave like selfish employees who think they can protect their jobs by holding vital expertise or passwords close to their chests.Eventually , the data that runs the voice assistant business is going to have to be standardized."
From a report: Ordinarily, two signals alert deciduous trees that it's time to relinquish the green hues of summer in favor of autumn's yellows, oranges and reds.First, the days begin to grow shorter.Second, the temperature begins to drop.But this year, unseasonably warm weather across most of the U.S. has tricked trees into delaying the onset of fall's color extravaganza.Temperatures in the eastern half of the country have been as much as 15 degrees above normal since mid-September, and the warmth is expected to persist through the end of October.The unfortunate result for leaf peepers is a lackluster fall.
Readers share a report: In the event of a dirty bomb or a nuclear meltdown, emergency responders can safely tolerate radiation levels equivalent to thousands of chest X-rays, the Environmental Protection Agency said in new guidelines that ease off on established safety levels.The EPA's determination sets a level ten times the drinking water standard for radiation recommended under President Barack Obama.It could lead to the administration of President Donald Trump weakening radiation safety levels, watchdog groups critical of the move say."It's really a huge amount of radiation they are saying is safe," said Daniel Hirsch, the retired director of the University of California, Santa Cruz's program on environmental and nuclear policy."The position taken could readily unravel all radiation protection rules."The change was included as part of EPA "guidance" on messaging and communications in the event of a nuclear power plant meltdown or dirty bomb attack.
But, new research from a team from the Universities of Oxford and Cambridge, shows there is an exception to this rule: professional STEM events, which could be indicative of the wider problem of gender inequality in the field.The conference, the 2015 International Congress for Conservation Biology, had a clear code of conduct for its 2000 attendees, which promoted equality and prohibited any form of discrimination.The team observed 31 sessions across the four day conference, counting how many questions were asked and whether men or women were asking them.Accounting for the number of men and women in the audience, the findings show that male attendees asked 80% more questions than female attendees.The researchers note that the recognised and ongoing issues of gender inequality in STEM fields and the wider world may be affecting female scientists' confidence and willingness to speak publically.Another interpretation may be that women are more assured in their expertise and do not feel the need to ask as many questions.
For the first time, scientists worldwide and at Penn State University have detected both gravitational waves and light shooting toward our planet from one massively powerful event in space -- the birth of a new black hole created by the merger of two neutron stars.This detection is important because it marks the beginning of a new era of "multi-messenger" as well as "multi-wavelength" space exploration -- an era when gravitational-wave detectors are triggering a global network of other types of instruments to focus their special detection powers simultaneously on one fleetingly explosive point in space.Hanna has served as co-chair of the Compact Binary Coalescence Group of the Laser Interferometer Gravitational Wave Observatory (LIGO), and is one of the primary data analysts involved in this research."Cody Messick -- a graduate student -- sent the first email to the broader collaboration notifying everyone of what had happened."Penn State's LIGO team, along with other members of the LIGO and Virgo collaborations, quickly alerted a worldwide network of observatories whose scientists then commandeered their telescopes and other detectors to look for more evidence.NASA's Swift, Hubble, Chandra and Spitzer missions, along with dozens of ground-based observatories, later captured the fading glow of the blast's expanding debris.
Belmont, MA - Researchers at McLean Hospital, an affiliate of Harvard Medical School, have discovered for the first time that computerized brain training can result in improved cognitive skills in individuals with bipolar disorder.In a paper published in the October 17, 2017, edition of The Journal of Clinical Psychiatry, the researchers suggest that brain exercises could be an effective non-pharmaceutical treatment for helping those with bipolar disorder function more effectively in everyday life."Problems with memory, executive function, and processing speed are common symptoms of bipolar disorder, and have a direct and negative impact on an individual's daily functioning and overall quality of life," said lead investigator Eve Lewandowski, PhD, director of clinical programming for one of McLean's schizophrenia and bipolar disorder programs and an assistant professor at Harvard Medical School.Lewandowski and her colleagues knew from previous studies that this type of intervention had helped patients with schizophrenia improve cognitive functions."There is considerable overlap in cognitive symptoms between bipolar disorder and schizophrenia," Lewandowski noted.The researchers therefore decided to test the impact of brain exercises in the bipolar population.
Nanopore technology, which is used to sequence DNA, is cheap, hand-held and works in the jungle and in space.The use of this technology to identify peptides or proteins is now a step closer.University of Groningen scientists have used a patented nanopore to identify the fingerprints of proteins and peptides, and it can even detect polypeptides differing by one amino acid.The results were published on 16 October in the journal Nature Communications.They have solved two main problems that have hampered attempts to analyze and sequence proteins with nanopores: getting polypeptides into the pore and identifying differences in proteins by recordings of current.Getting the polypeptide inside the pore and to pass through nanopores is therefore a challenge', explains associate professor of Chemical Biology Giovanni Maglia.
CORVALLIS, Ore. - More than a month before a game-changing detection of a short gamma-ray burst - a finding announced today - scientists at Oregon State University predicted such a discovery would occur.Gravitational waves were first detected in September 2015, and that too was a red-letter event in physics and astronomy; it confirmed one of the main predictions of Albert Einstein's 1915 general theory of relativity and earned a Nobel prize for the scientists who discovered them."A simultaneous detection of gamma rays and gravitational waves from the same place in the sky is a major milestone in our understanding of the universe," said Davide Lazzati, a theoretical astrophysicist in the OSU College of Science."The gamma rays allow for a precise localization of where the gravitational waves are coming from, and the combined information from gravitational and electromagnetic radiation allows scientists to probe the binary neutron star system that's responsible in unprecedented ways.We can tell things like which galaxy the waves come from, if there are other stars nearby, and whether or not the gravitational waves are followed by visible radiation after a few hours or days."Just by pen and paper almost, we could say hey, we might see the bursts, even if they're not in a configuration that makes them obvious."
On Aug. 17, scientists around the globe were treated to near-simultaneous observations by separate instruments: One set of Earth-based detectors measured the signature of a cataclysmic event sending ripples through the fabric of space-time, and a space-based detector measured the gamma-ray signature of a high-energy outburst emanating from the same region of the sky.These parallel detections led astronomers and astrophysicists on an all-out hunt for more detailed measurements explaining this confluence of signals, which would ultimately be confirmed as the first measurement of the merger of two neutron stars and its explosive aftermath.Just a week earlier, Daniel Kasen, a scientist in the Nuclear Science Division at the Department of Energy's Lawrence Berkeley National Laboratory (Berkeley Lab) and an associate professor of physics and astronomy at UC Berkeley was attending a science conference in Seattle.Such events have been theorized to seed the universe with heavy elements like gold, platinum, and radioactive elements like uranium.So Kasen, who had been working for years on models and simulations to help understand the likely signals from merging neutron stars, was stunned when data on a neutron star merger and its aftermath began to pour in just a week later."It seemed too good to be true," said Kasen.