Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging feels right on point.So, what makes them successfulAdmittedly, these brands all have strong backbones of activism, which certainly lends credibility to the realness of their missions.After all, for every mention of Dove Real Beauty (and there have been many, many mentions), very few brands have successfully activated a social impact platform that contributes at the brand level.Brands that don’t follow this formula are at risk of being called out for their lack of authenticity, or worse if they offend the very people they are trying to reach.Case in point, during the longest government shutdown in this nation’s history.
Tech giants kicked up their spending on Capitol Hill in 2018, as companies like Google, Facebook and Amazon led record-setting lobbying efforts.Google led the charge, spending more than $21.2 million on lobbying last year.Facebook, challenged with issues like slowing user growth and a massive data privacy scandal, spent $12.6 million on lobbying efforts in 2018.The increased spending comes as lawmakers turn their attention to regulating the tech industry, with issues like privacy legislation, net neutrality, election integrity, 5G connectivity and cybersecurity among their concerns.Almost every major tech company across the board spent more on lobbying in 2018 than they did in 2017, except for Apple, which spent $6.6 million compared with $7 million in the year before.With the increased spending came increased scrutiny from lawmakers.
Retailers have to be strategic about approaching prospective tech hires, according to Home Depot's head of global talent acquisition, Eric Schelling.Schelling outlined his company's tech recruitment strategy at the National Retail Federation's 2019 Big Show.The exec said he and his team had to "show up differently" in order to better attract tech talent.NEW YORK CITY — Impressing — and recruiting — tech professionals can prove to be a tricky prospect in the retail business, according to Home Depot's head of global talent acquisition, Eric Schelling.The key to success, he said, is showing prospects the kind of project they'll get to work on, rather than just selling them on a business.Speaking on a panel at the National Retail Federation's 2019 Big Show in Manhattan on January 14, Schelling said his team would attend certain tech events as part of their push to hire 1,000 IT and technology professionals in 2018.
A Google plan to improve the Chrome web browser has triggered an explosion of concern that it'll also cripple extensions designed to block ads, improve privacy and protect against security problems.Google's proposed approach would torpedo ad blocker uBlock Origin, privacy and password manager Privowny, JavaScript software blocker NoScript and a malware blocker from F-Secure, according to their developers."We want to make sure all fundamental use cases are still possible with these changes and are working with extension developers to make sure their extensions continue to work while optimizing the extensions platform and better protecting our users," the company said in a statement.The controversy shows the difficulties that arise from Chrome's dominance 10 years after its debut.Google's browser accounts for 62 percent of website usage today, according to analytics firm StatCounter.But if a Google change causes problems, then extension authors and website developers can be stuck with it unless they can get millions of people to change to a different browser like Mozilla Firefox or Apple Safari.
The hoax claims that the Facebook-owned social network is restricting the reach of users' posts to just 7% of their followers.Another day, another viral hoax about how social networks operate.Misinformation has been spreading recently about Instagram's algorithm, with claims that the Facebook-owned photo-sharing app is restricting the reach of users' posts to just 7% of their followers.The claim has prompted Instagram to speak up and debunk it in a series of tweets."We've noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up," the company wrote on Twitter on Tuesday."What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.
Amazon is testing a small fleet of autonomous delivery robots in Washington state.On Wednesday the company introduced Scout, a fully electric robot, about the size of a small cooler, that'll deliver packages to customers' doorsteps.Starting Wednesday, these robots will deliver items in a neighborhood in Snohomish County, Washington, Amazon said in a blog post.The e-commerce giant said it's starting with six Amazon Scout robots that'll make deliveries Monday through Friday during daytime.Scout robots can navigate around pets, pedestrians and other things in their way, Amazon said, though they'll initially be accompanied by a human employee."We are happy to welcome Amazon Scout to our growing suite of innovative delivery solutions for customers and look forward to taking the learnings from this first neighborhood so Amazon Scout can, over time, provide even more sustainability and convenience to customer deliveries," Sean Scott, vice president of Amazon Scout, wrote in the blog post.
Barring some mild refreshes, the current generation of Toyota Land Cruiser is a decade old.Yet, Toyota is determined to keep the thing alive for at least another year, and it'll do so with a flashy new Heritage Edition celebrating one big milestone.Toyota on Wednesday unveiled the 2020 Land Cruiser Heritage Edition, meant to celebrate the SUV's 60th anniversary.While it was unveiled digitally this week, it'll be shown to the public for the first time at the 2019 Chicago Auto Show in early February.The Heritage Edition is only available as a two-row SUV, ditching the Land Cruiser's optional third row in favor of cargo capacity.The exterior can be had in either black or white, and it's adorned with a new grille, vintage Land Cruiser exterior badging and a set of 18-inch BBS alloy wheels in bronze.
Before it sends humans around the moon or all the way to Mars, SpaceX needs to get its ambitious Starship spaceship into operation.A prototype "hopper" designed for takeoff and landing tests suffered a setback when high winds knocked its nose cone over.SpaceX watcher Maria Pointer captured images of the incident in Texas and shared them on Facebook Wednesday.The photos show the nose cone fallen over on the ground."Starship falls around 5 a.m.But we heard metal damage from 2 a.m. onward," Pointer wrote in another post.
Whatever it's called, turning the concept into a real, working device that people actually want to use presents a host of challenges, from design to getting top app-makers on board.Portable enough to carry aroundWe only got a glimpse of the prototype foldable phone back in November, so it isn't clear how thick the device will be.Having used the foldable Royole FlexPai and the hinged, dual-screen ZTE Axon M, we've seen the pitfalls.A premium, not toy-like, feelNobody wants to buy a device that feels slower, older or less potent than a standard flagship phone that costs less.
One of the most common resolutions is to get into shape and stick to a workout routine.If you quit your gym membership and stop exercising regularly, there can be significant changes to your body and health.You could be at greater risk of high blood pressure, high levels of fat in the blood, certain cardiovascular diseases, obesity, depression, and low self-esteem.For adults, the CDC recommends at least 2 hours and 30 minutes of moderate-intensity aerobic activity and two, or more, days of muscle training per week.This is what happens to your body when you go from regular exercise to none at all.Following is a transcript of the video, which is largely based on the information in this Gizmodo article.
Mattress startup Casper opened a nap room in New York City called the Dreamery.For $25, visitors can book a 45-minute session to rest, relax, and recharge — on a Casper mattress, of course.Casper will also lend you pajamas, and provide free snacks, coffee, and skincare samples.While I didn't fall asleep, I was pleasantly surprised by how a seemingly silly concept could make so much sense amid the insanity of a day in New York.Once inside, I walked through a midnight blue tunnel, complete with twinkling lights.After walking through the city on a hot summer day, the entryway was a welcome respite.
The redesigned redesigned Mazda3 made its debut at the Los Angeles Auto Show in November, bringing sharper styling and all-wheel drive to the Japanese automaker's compact car package.The 2019 models go on sale this March, and Mazda announced Wednesday that the sedan and hatchback variants will be priced at $21,000 and $23,600, respectively, excluding $895 for destination.The Mazda3 is a bit more expensive; the new sedan costs $2,905 more than a 2018 model, while the hatchback commands an additional $4,255 over its predecessor.Sedan models can be had in base, Select, Preferred and Premium trims, while the hatchback is only available in base, Preferred and Premium guises.Every Mazda3 is powered by a naturally aspirated, 2.5-liter I4 engine, with 186 horsepower and 186 pound-feet of torque.A six-speed automatic transmission is standard, though a six-speed manual transmission is available.
Researchers at North Carolina State University have created 3D-printed flexible mesh structures that can be controlled with applied magnetic fields while floating on water.The structures can grab small objects and carry water droplets, giving them the potential to be useful as soft robots that mimic creatures living on water surfaces or that can serve as tissue scaffolds for cell cultures."This research shows capabilities in the emerging field of combining 3D printing and soft robotics," said Orlin Velev, S. Frank and Doris Culberson Distinguished Professor of Chemical and Biomolecular Engineering at NC State and corresponding author of a paper describing the research.To create these structures, the researchers made an "ink" from silicone microbeads, bound by liquid silicone and contained in water.The resulting "homocomposite thixotropic paste" resembles common toothpaste, which can easily be squeezed out of a tube but then maintains its shape on your toothbrush without dripping.The patterns are then cured in an oven to create flexible silicone structures that can be controlled - stretched and collapsed - by the application of magnetic fields.
The disease, popularly called "blood poisoning", normally starts with a harmless infection.If this triggers an excessive reaction of the immune system, the body's own tissue can be attacked and damaged.The overreaction eventually leads to a life-threatening collapse of the body's defenses.In Germany alone, more people die of sepsis than of AIDS, colon cancer and breast cancer combined.Humans and mice have similar, yet different vocabularies.The researchers discovered one striking difference in interleukin-27-alpha.
WASHINGTON -- The National Academy of Sciences will honor 18 individuals with awards in recognition of their extraordinary scientific achievements in a wide range of fields spanning the physical, biological, and medical sciences.The award is presented with $20,000 prize.Michelle F. Thomsen, Planetary Science Institute and Los Alamos National Laboratory, will receive the Arctowski Medal for her discoveries related to planetary and solar physics.The medal is presented with a $100,000 prize, and $100,000 to support research in solar physics and solar terrestrial relationships.Anna K. Behrensmeyer, Smithsonian Institution, will receive the G.K. Warren Prize for contributing to our understanding of how environmental factors drive evolution.Ola Svensson, School of Computer and Communication Sciences at EPFL, will receive the Michael and Sheila Held Prize for his elegant work on algorithms for discrete optimization problems.
Today, many emergencies while drilling are connected with rock instability.Collapse leads to large time and financial expenses.- The problem is that most of the existing models for assessing sustainability include several parameters that are most often included in the list of difficult-to-obtain data, - explains Associate Professor, Candidate of Technical Sciences Alexey Podyachev.These include, for example, the mechanical properties of the rock, which are determined by the core salvage (the rock column extracted from the well).And this core is difficult-to-obtain material.Most often it is taken from potentially productive formations, and the problem of wall instability arises on overlying horizons, the core of which is missing or lost its original properties as a result of long-term storage and irreversible processes.
Another mobile giant is hopping on the flexible phone bandwagon.Xiaomi co-founder and President Bin Lin on Wednesday shared a video on Weibo, a Chinese social media platform, that shows the company's foldable tablet prototype that bends on both sides of the screen."This symmetrically dual-outer-folding form factor perfectly merges the experience of a tablet and a phone, it's both practical and beautiful."In the video, Lin holds a square device and swipes smoothly through videos.He then folds the screen on both sides and the tablet turns into a slimmer phone-sized device.Lin asked Weibo users in the post what Xiaomi should call this new device, "I thought of two: Xiaomi Dual Flex, Xiaomi MIX Flex.
Despite public warnings about the dangers of climate change, Facebook, Google, and Microsoft all supported a conference that promoted climate change denialism, according to a new report from Mother Jones.The three companies were all sponsors of LibertyCon, a convention aimed at a libertarian audience that took place this month.The convention included a speaker from a group called the CO2 Coalition, who reportedly argued that the impact of climate change on the environment has been exaggerated.In a schedule for the conference, the talk — titled “Let’s Talk About Not Talking: Should there be ‘No Debate’ that Industrial Carbon Dioxide is Causing Climate Catastrophe?” —promised to “explain the workings of the mathematical models that are used to predict the future of climate change and are the basis for media fears of impending disaster.”Mother Jones reports that the speaker claimed that the effects of climate change on severe weather had been exaggerated and that “the data don’t show a worrisome trend,” a suggestion that’s at odds with the expert consensus on climate change.Tech companies frequently sponsor events across a range of political views.
British financial journalist Martin Lewis is dropping a lawsuit against Facebook after reaching a settlement with the company.Last year, Lewis alleged that Facebook defamed him by serving numerous ads that used his face and name to market sketchy financial products like cryptocurrency get-rich-quick schemes.Today, he announced that he settled the lawsuit in exchange for two commitments from Facebook: a £3 million (around $3.9 million) donation to the Citizens Advice charity organization and a new tool for reporting scam ads backed by a dedicated team to handle complaints.Citizens Advice is creating a scam prevention initiative that includes awareness campaigns, advice for victims, and new tools for spotting online scams.It’s supposed to launch in May 2019, and Facebook will donate £2.5 million in funding over the next two years, plus £500,000 in free Facebook ads over three years.It’s intended to let users “easily and quickly flag ads that they believe to be scams violating Facebook’s advertising rules or other policies,” and it’s set to launch in a few months.
Amazon is entering the robot delivery game with an electric hamper on wheels it’s calling the Amazon Scout.The e-commerce giant is the latest company to try its hand at this sort of automated, last-mile delivery solution, following a crop of startups, as well as experiments by larger firms like Domino’s Pizza and PepsiCo.Details about the Scout are thin on the ground, but the design looks similar to existing robots.In fact, the Scout looks almost identical to devices from Starship Technologies, an Estonian startup that was an early entrant to the field.The Scout has six wheels, is powered by an electric battery, and moves at a walking pace.Just six devices are currently being trialed in a single neighborhood in Snohomish County, Washington, where they will deliver packages “in daylight hours” between Monday and Friday.