If your business’ cross-platform social media strategy involves simply re-sizing and re-purposing your Facebook content for Instagram, consider this article an "Insta-vention".More and more businesses are starting to recognize the marketing potential of Instagram.The platform is the fastest-growing social media network and currently has 600 million active monthly users.So how can your business ensure it’s getting the best results from Instagram?With 55% of its users under the age of 30, Instagram’s audience is much younger than most other platforms - it's actually the preferred social network for younger millennials (ages 18-24).It’s also important to keep in mind that Instagram is a mobile-based, visual-focused app.
After many years of resistance, Facebook looks set to give in.According to TechCrunch, from next week, Facebook will begin testing GIFs in comments.The new GIF option will work similar to how GIFs are made available in Messenger or on Twitter – tap a GIF button and you’ll be able to search through GIFs from providers like Giphy.Adding a GIF on MessengerTechCrunch says that users still won’t have the ability to share GIFs as News Feed posts, but the addition of comment GIFs could make that more of a possibility in future, dependent on the popularity of the option.This also comes after Facebook recently announced that all advertisers are now able to use GIFs in their sponsored posts, with the animated pictures auto-playing in the News Feed, just like Facebook native video.
In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans.We also explore some optimistic CMO research, and explain why technology and analytics will save the day.Our rants and raves cover simplification and measuring bodies, then we take on March Madness in our example of the week.1. Notable news and upcoming trendsEvidence is mounting that native advertising doesn’t work… (09:16): Media Life Magazine reports on a new study by MediaRadar, which finds that, despite significant gains in native ad spending over the past few years, two-thirds of advertisers who try the technique ultimately abandon it.Among the bigger issues that we see here is that advertisers’ expectations with native advertising seem to be unrealistic in terms of volume and velocity.
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UK biomimetic engineering startup Animal Dynamics is building a microdrone with wings inspired by the flapping flight of a dragonfly.Last fall the company switched from researching the feasibility of the concept into phase two: actually trying to build the thing.But Animal Dynamics co-founder and CEO Alex Caccia says he’s confident it will take to the air in “two to three months’ time”.The team is also looking to raise around £4 million in Series A funding in the next few months for continued development of Skeeter but also to fund some potential spin-out technologies they’ve created along the way — such as a high efficiency linear actuator designed for the drone which they reckon could also be used for other use-cases, such as in medical pumps and for road vehicle propulsion.They don’t support stable flight in windy conditions.Hence the MoD’s hope of driving development of a more robust flight technique that can withstand tough in-the-field environmental conditions.
Apps that improve your daily life are the fastest-growing type in the US.That's according to the measurement and analytics firm comScore, which ranked the 11 fast-growing apps in the country over a period of two years — December 2014 to December 2016.ComScore only measured the growth of unique users over the age of 18.Ride-hailing apps like Lyft and Uber broke the top 10, while apps for selling your stuff were another popular category.Here are all the fastest-growing apps in the US: View As:
High street food chain Pret bit off a little more than it could chew with its latest internship scheme for 16-18 year olds after it fell into the old trap of offering them unpaid positions with the company to gain experience.Earlier in the week the company announced that it will be looking for 500 UK teenagers to bring them aboard for a week of unpaid work experience - called the Big Experience Week.Andrea Wareham, HR director at Pret announced the initiative on the company's blog: "We will launch a new initiative this summer - Pret’s Big Experience Week - offering 500 one week work experience placements for 16-18 year olds all over the country."Participants will get exposure to aspects of our business including food production, customer service, social responsibility (care for the homeless) and financial control.Working in hospitality won’t be for everyone, but I’m confident we could offer great careers to many more Brits than we do today."It came after the company revealed that only one in fifty of its applicants to our London Recruitment Centre is British.
It was only last summer that Apple CEO Tim Cook declared his vision for a company that lasts one thousand years.But Cook's far-reaching calendar already seems to be in trouble, with an ever-growing list of rivals and weaknesses threatening to undermine the Apple empire.Just consider:Google's homebuilt Pixel phones are innovating where iPhone stagnates.Microsoft is now building PCs and tablets that turn more heads than the Mac and iPad.Amazon's Alexa virtual assistant and Echo device are poised to own the nascent smarthome market before Apple's competing HomeKit really builds any momentum.Meanwhile, Apple's biggest fans worry that the company is losing focus, building iterative and inelegant new hardware rather than the highly-polished and groundbreaking products that the company made its name on.And impatience for new iPhones, the mysterious "Apple Car," or even the reported Apple smart glasses runs rampant.That's not a very reassuring situation for a company with such a long-term ambition.And with only a few years under his belt as CEO of Apple, Cook still has a lot to prove.But while everybody freaks out over the idea that Apple has lost its mojo, it's worth stepping back and look at some of the things the company has already done to safeguard its future.Children are the futureIn the short term, Apple is easing up on its infamous "Apple tax," lowering prices for its products in a bid to reach a bigger audience.Just this week, for instance, Apple revealed a new low-cost iPad and it upgraded its least-expensive iPhone model, reflecting Apple's desire to fight Android in terms of price, not just features.That cheaper iPad is great for consumers, but it could also give Apple a new and more stable foothold in classrooms, too.Cook has said on multiple occassions that he wants Swift, Apple's homegrown programming language, to be the main way that kids get into programming.
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20th Century Fox has ramped up the marketing around its resurrected franchise, Alien, by unveiling a widely praised poster for its next venture, Alien: Covenant.The studio has went all in with the creative with the featured one-sheet that complements dialog from the trailers 'The path to paradise begins in hell', it will likely spring up globally in OOH buys to promote the movie.Seeing the return of Alien director Ridley Scott, the studio is keen to remind movie audiences of the franchise's roots, by featuring the Xenomorph aliens.— Alien: Covenant (@AlienAnthology) March 23, 2017Some critics note that the poster is reminiscent of Renaissance painting, The Fall of the Rebellious Angels, a painting whose themes will likely align with the movie.Others liken it to Rodin's The Gates of Hell sculpture.
But then you get a text message from a friend: A naked photo you took of yourself years ago has been posted on an online forum.A series of private photographs of Watson were posted online earlier this month, and she has hired lawyers to get them removed.We interviewed Bryan Sullivan, a Los Angeles-based lawyer at the firm Early Sullivan Wright Gizer & McRae LLP, who works
In 2014, Uber CEO Travis Kalanick, his then-girlfriend Gabi Holzwarth, and five Uber employees visited an escort-karaoke bar — an outing that prompted a complaint to HR from a female marketing executive at the company who was a member of the party, The Information's Amir Efrati reports.According to the report, women working at the bar wore numbered
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A growing number of global brands have pulled their advertising campaigns from YouTube over the past week after finding their ads had appeared next to extremist content.Google, which owns YouTube, has vowed to tackle the issue by working on toughening up its policies, making its advertiser controls easier to use, and hiring more staff to police content deemed unsafe by advertisers.However, as this illustrative chart from Enders Analysis shows, at least some of the blame for such ad misplacement falls on the ad buyers themselves:The chart demonstrates that the cheapest ads — bought using automated systems on ad exchanges that serve ads to a swathe of sites across the web — carry the most risk, whereas ads that have been directly sold by a media owner — and particularly broadcasters — are deemed the most safe."YouTube Preferred" — a service where advertisers pay a premium to only appear against the most popular videos — also appears quite high up the chart.But most advertisers simply buy YouTube ads at scale, via ad exchanges like Google's AdX.As Google executives themselves explained earlier this week, 400 hours of user-generated content are uploaded to YouTube every minute, making it extremely difficult to monitor which content is safe for brands to advertise against and which isn't.In a research note, Enders says: "The basic idea of 'you get what you pay for' in programmatic video advertising, either in media costs or agency planning and service fees (or both, depending on the type of media), is something we believe that many advertisers have yet to fully incorporate into their strategy for media buying."Business Insider took a deeper look at the real motivations behind the YouTube advertiser boycott earlier this week.We spoke to more than a dozen ad executives who suggested the boycott smacks of "opportunism" and a chance to gleefully bash the biggest player in the online ad industry.
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Scoot over March Madness, the Pedigree “Pup-letes” are here.The dog food and treats brand, along with BBDO NY, created a series of videos around “What does it take to be a Pedigree pup-lete?”Started in 2016 with the puppy bowl, the brand expanded the campaign with three new videos in 2017 that feature basketball, soccer and racing.“We choose a variety of sports that our audience could relate to, attracting Pup-lete viewers from different fandoms and markets across the country.While basketball, soccer and racing fans may be different in a lot of ways, everyone can agree on their love of a sport and that puppies make everything more fun!Adding content for other sports also provided great opportunities to showcase the puppies in other fun ways, like the cutest dachshund pit crew you’ve ever seen!” said Melodie Bolin, brand manager, Pedigree.
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Want your Miller Lite delivered straight to your door?You’re that much closer to getting it as MillerCoors has partnered with IPG Media Lab to create Miller Lite On-Demand.To get your beer, you can use Amazon’s Alexa products, including the Amazon Echo, Echo Dot, and Tap in the US.Alexa owners can search for “Miller Time” in the Alexa skills store and use “It’s Miller Time” to place their order.If you’re not Alexa connected, you can order by using a programmable button that leverages Amazon Web Services Internet of Things technology, similar to the Amazon Dash button.“Consumers are expecting a frictionless shopping experience across every area of their lives and we’re working to make it easier for legal drinking age consumers to get their hands on a beer through several testable areas.
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Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale.Amazon’s running a new fitness-focused Gold Box to kick off the weekend, this time with a solid selection of Under Armour apparel for men, women, and kids all marked down to great low prices.Head over to Amazon, and you’ll find deals on shorts, tops, hats, and more.Just note that lots of the items have multiple color options once you get to their product pages, and that these prices are only available today, so you may want to run.
Mike Dudas is co-founder and Chief Revenue Officer of Button, which enables smart connections between mobile services that drive installs, increase engagement and facilitate mobile commerce.Mike is a builder of mobile commerce businesses, having worked at Google, Braintree/Venmo and PayPal to conceive & grow payments, loyalty and ads/offers products from scratch to scale.Mike helped launch Google Wallet and sign anchor partners Walgreens, Subway and CVS.He then helped grow Braintree/Venmo's mobile volume at partners like Uber, Airbnb, OpenTable and HotelTonight to a $4B annual run rate leading to a sale to PayPal.Early in his career, Mike worked in corporate M and strategy for Disney and MTV.Mike earned a BA from Stanford and an MBA from Kellogg.
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“The game isn’t going to tell you if you got that right.” It’s an ominous way to start a game demo, but one I’m not too surprised by after playing 80 Days and Sorcery!Heaven’s Vault is Inkle’s new game, and I met up with studio co-founders Jon Ingold and Joseph Humfrey recently to get some hands-on time.At first glance it’s a huge step away from Inkle’s previous games—where 80 Days and Sorcery mostly played out in text, Heaven’s Vault features fully navigable 3D environments.Your character Aliya Elasra is 2D though, her movements more suggested by a series of still frames than fully animated.“We found that in a visual game you really need to understand the space though,” he continues.I’ve been sent here by a university to reclaim some sort of artifact—though what it is I’m looking for, I have no idea.
Google and Uber each need to choose a good book for the judge presiding over their lawsuit, according to the "request for literature" filed in California federal court on Friday.It's a book recommendation, though, that comes with higher than normal stakes.Each side gets to name one and only one "book, treatise, article or other reference publicly available" to educate the judge presiding over their legal case about a technology called Lidar and how it's applied to self-driving cars — not your typical bedtime reading, but one that will have seriously influence the judgment of their case.Last month, Waymo, the self-driving company owned by Google's parent company Alphabet, sued Uber, claiming that one of its employees stole vital Lidar technology shortly before starting his own self-driving company (which Uber later acquired).The trade secrets case is shaping up to be one of the most significant and closely-watched battles in Silicon Valley in years, pitting two of the world's most powerful companies, and former partners, against each other.That's why Judge William Alsup wants to study up.According to filing, the judge already knows a lot about lenses and focal lengths."So, most useful would be literature on adapting LiDAR to self-driving vehicles, including various strategies for positioning light-emitting diodes behind the lens for best overall effect, as well as use of a single lens to project outgoing light as well as to focus on incoming reflections (other than, of course, the patents in suit)," the filing says.Business Insider's recommended reading listBoth companies will be giving Judge Alsup an in-person tutorial of the technology on April 12, so the book recommendations are due a week before to give plenty of time to read.
“People will voluntarily give up their privacy.” And while Harari acknowledges the dangers these developments could bring, he also sees the potential for a future that goes beyond the humanist literature that has historically warned us that transgressing natural limits invites catastrophe.“Humans are now about to do something that natural selection never managed to do, which is to create inorganic life – AI.Writing from Brussels, Florian Lang worries that the Eastern European nations ― Poland, Hungary, the Czech Republic and Slovakia ― that were some of the latest to join the EU in the wake of the Cold War “have not only throttled the speed of the European car but, also changed it into reverse gear” by promoting anti-Muslim and anti-immigrant sentiment and eroding civil liberties.Writing from Paris, Natalie Nougayrède warns that it is no exaggeration to say that the French republic is in danger in the upcoming elections as Marine Le Pen’s right-wing National Front sees recent advances in the polls.France’s upcoming presidential election is not just a battle for the Élysée Palace ― it amounts to a redefinition of a collective identity and a nation’s role in the world in the 21st century.”Even if Le Pen falls short at the polls as Geert Wilders did in last week’s Dutch elections, Cas Mudde writes that the swell of authoritarianism and nativism exemplified by leaders like Le Pen and Wilders isn’t confined to anti-establishment parties.
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"Life" is a space horror movie starring Jake Gyllenhaal, Ryan Reynolds, Rebecca Ferguson, and more.The plot is about a Mars sample return mission gone terribly wrong.The film's creators worked with real scientists to make it more believable.NASA is actually working on getting a Mars sample to Earth and is worried about contaminating the planet.They are, however, supposed to take us on journeys to far-flung
Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.”But we all know that more content isn’t synonymous with better content.Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time.By carefully looking at engagement and analytics, you can gain incredible insight into who your audience is, what they want, and how you can persuade them to go from a reader into a life-long customer.From there, look at your returning and new visitor percentage.This indicates what the person is doing while reading the post (if they’ve even gone that far).
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