Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O’Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25.

O’Hare joins Gap from Adidas, where she served as the vice president of global brand communications for Adidas Originals and Style.

There, she led several campaigns and brand innovations, including “Original is Never Finished,” which won a Cannes Lions Grand Prix in 2017.

That same year, she was honored as one of Adweek’s Brand Geniuses.

“I have always admired Gap’s ethos, including the culture, creativity and heritage of the brand,” O’Hare said in a statement included in a release announcing the news.

“These core values are what make Gap unique, and I am thrilled to join Neil and the team with the important task to shift brand perception, amplify our stories and deliver a bold, new and exciting point of view to our consumers around the world.”

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