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Although there are SAAS based chatbots which can be utilized however custom chatbots are the perfect fit for a hospitality enterprise considering the following benefits:
A custom chatbot can enhance customer experience using AI.
Since the custom chatbots are not hosted on a solution provider’s server, the generated customer data including name, profile picture, email ID and contact number of the guests remain secured with hosting providers e.g.
A custom chatbot allows enterprises to upgrade the existing features or add more features such as intent, dialogue or entities depending upon the business requirement.
For example, you can feed your chatbot with thousands of conversational logs as per your need, that will be used by the bots to respond to each query in a personalized manner.
From the hotel’s website to social media channels such as Facebook, chatbots can be integrated anywhere, walking the visitors through the process of hotel bookings.
Enhanced Room Service
The AI-based chatbots can eliminate the need for hotel guests to interact with hotel staff, instead, establishing a virtual interaction through devices like mobiles. AI-driven bots will make it easy for the guests to perform tasks like ordering meals, getting suggestions for special dishes available in the hotel’s kitchen, regulating room temperature and lighting, receiving recommendations on sightseeing and visits etc. This way hotels can cut down on time, capital and human labor considerably.
Upselling Opportunities
A custom chatbot can easily cross-sell and upsell hotel services like spa, cafe or a bar. The chatbots can send hyper-personalized messages through push notifications or SMS, drawing insights on customer journey using their machine learning algorithms. They can use these insights to offer additional services to the guests depending upon their requirements.
Keeping in Touch Even after Check out
The custom chatbots can also engage with the guests even after they have checked out. Conducting personalized surveys to rate the customer’s hotel experience and sending them tailored discounts and offers via email marketing can essentially build customer loyalty and brand recall for the hotels.
Some of the popular chains of hotels that are using AI technologies include:
- Wynn Las Vegas integrating Amazon Echo to all their hotel rooms to allow the guests to access various hotel room features using voice command.
- Edwardian Hotels offering virtual hosts for enabling the guests to interact with the AI chatbot digitally and allowing self-service.
- Accor Hotels with their digital concierge named Mercure Bot that converses with the guests and helps them to know the local destinations better
AI-driven chatbot for hotels can essentially perform iterative tasks without roping in the hotel staff. While chatbot takes care of the monotonous requests, the hotel staff can engage in more productive tasks. Providing efficient guest communication and exceptional customer service, utilizing less time, capital, and human resources have made custom chatbot for enterprises the smartest revenue-generating technology for the hospitality industry.
For hotel enterprises that are serious about skyrocketing their sales, developing a custom chatbot can be a bit of a challenge. However, with customized chatbot solution, you can move one step closer to realizing the perfect hotel experience for your customers.
We at Affle Enterprise have developed chatbot for hotels, each built for a custom use case. Monitoring and witnessing the impact of their integration in real time.
For any queries regarding Mobile app development/Chatbot development, drop us a line @ [email protected].
Originally published at Affle Enterprise
