When Electronic Arts’ battle royale shooter Apex Legends surprise-launched early last month, it seemed like the entire gaming community started paying attention at once.
And, in fact, one of those streamers, Fortnite extraordinaire Tyler “Ninja” Blevins, may have earned as much as $1 million for doing so, according to Reuters.
Ninja’s live-streaming and social media promotions helped Apex Legends gain traction among his 13.6 million-plus Twitch followers, as well as his Twitter following of over 4 million and Instagram audience of over 13.2 million.
Now, an anonymous source tells Reuters that his efforts were reportedly worth the seven-figure sum.
An EA spokesperson told The Verge the company does not “comment on details of our agreements with any of the content creators that we worked with at the Apex Legends launch.”
Game companies paying streamers to promote a new game is not a new development.