Lack of time ranked highest followed by lack of skills and budget.

Most response options didn’t even merit half the votes, which amounts to a big fat “meh.” We can safely say becoming more data-driven simply isn’t a priority for many.

Not only are companies failing to extract full value from their data investments, in some cases they’re being led astray by misinterpreting findings.

I group marketing data literacy in three categories:

Knowing how to interrogate findings

If you don’t feel confident about your math skills, I bet your challenge is statistics.

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