What happened: Chinese e-commerce players are facing rising fury from local customers.

Regulators received over 1.68 million filings from online shoppers in 2018, a 126.2% increase compared to the prior year.

According to State Administration for Market Regulation, misleading advertising, fake goods, as well as complaints over low quality are some of the main areas of dispute.

Why it’s important: Figures from National Statistics Bureau show China’s online sales volume reached RMB 1.39 trillion ($208.2 billion) during the first two months in 2019, nearly one quarter of the total of retail sales in the country.

E-commerce has become one of the country’s economic mainstays, but is prompting broad criticism from consumers concerned about the prevelance of fake brands of inferior quality.

An official from the Supreme People’s Procuratorate told local media on Tuesday that China will up its efforts to crack down illegal acts in manufacturing and marketing of fake goods.

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