Consider it globalization of the supernatural: Thanks to the proliferation of the internet, the Romanian witch community—also known as the vrăjitoare—has migrated their ancient practice onto the web.
Using social media to livestream rituals or to video chat with clients for fortune readings, witch entrepreneurs are better able to grow their business using self-referential devices (clothing, jewelry, idols) to effectively market the storied mysticism of Roma women to searching souls.
The practice is even regulated: In 2011, a new law required the vrăjitoare to pay a 16 percent income tax, the same as any other self-employed Romanian citizen.
Some supported the tax, arguing that it established witchcraft as a verifiable profession, while others angrily threw poisonous mandrake plants into the Danube River.
In 2013, Slovakian photographer Lucia Sekerková Bláhová discovered the vrăjitoare practice when watching a documentary on the Qatari news channel Al Jazeera.
Bláhová employed the help of ethnologist Ivana Šusterová, who specializes in the culture of the Wallachian Roma people, to help gain access to the vrăjitoare for her eponymous photo series.