For the first quarter of 2019, happenings at YouTube and Fox News have had us focused on brand safety.
Instances of negative attention to each channel caused brands to question their spend and presence in these spaces.
Several nations grounded all jets of its class after connecting this crash to another just five months earlier.
Their official statement said, “Boeing has determined—out of an abundance of caution and in order to reassure the flying public of the aircraft’s safety—to recommend to the FAA the temporary suspension of operations of the entire global fleet of 371 737 MAX aircraft.” They worked with the U.S. government to ground the entire fleet of jets in question.
Everything relating to politics has become increasingly polarizing, challenging even neutral observers to take a side.
Compare this to how brands have been handling or avoiding less harmful brand safety issues.