Having a front row seat to their strategic leadership is always fascinating to me.
Not everything in our conversations or work together is mind-blowing, but there are often some golden nuggets I hear that stick with me.
So, here are five of my favorite insights I’ve gathered from leading CMOs who aren’t afraid to push the envelope and chart their own courses to success.
For years, Jon Miller had shored up Marketo’s brand with the transparency of results.
In fact, I would go as far as to say that nearly every organization we spoke to during this timeframe wanted to do what Marketo was doing.
Sarah and her team recognized and amplified this with their ‘’Fearless Marketer” campaigns where they took the humans behind the technology and placed them squarely out front.