For the Tesla fans who attended last night's Model Y unveiling event in Hawthorne, California, the effects of the open bar and Elon Musk's pizzazz should be just about wearing off.
Glitzy debuts for the Jaguar I-Pace, Mercedes-Benz EQC, and Audi E-tron have come and gone.
You can place an order for the mass market Hyundai Kona Electric right now, or pocket your checkbook for another few months, when you should be able to write one for the Kia Niro EV.
Meanwhile, BMW, Porsche, Chinese upstart Byton, and American startup Rivian are working toward rolling out their own zappy SUVs and taking a juicy bite out of a market that Tesla has long dominated.
In truth, there's probably enough of that market to go around.
SUVs made up nearly half of total auto retail sales in the US last year, according to the market research firm JD Power and Associates, up from 36 percent in 2014.