Conversion Rate Optimization’ deals with your website’s effectiveness, revenues, and user-experiences. In general, you can calculate the conversion rate of your particular eStore as the percentage of total visitors landed on it and completed the purchase as well.
Why do you need to perform conversion rate optimization?
A well-performed conversion rate optimization
✓ shall help you to eliminate customer acquisition cost,
✓ can increase your total revenues,
✓ shall bring you more customers while growing an online business.
Below are some of the powerful strategies that you can practice on your Magento powered website to ensure the best way around to perform accurate and effective conversion rate optimization.
• Easy to Understand Website Structure
A structure refers to the way you set up your Magento 2 store and link its every subpage (category pages or product pages) to each other.
For instance, at the initial stages of your eCommerce setup, you tend to have lesser products to deal with or lesser content.
And, you tend to grow with the passing time and sometimes fail to manage the same growth. As you’re adding more products or writing more blogs, your Magento store will get cluttered that can easily lead to lost interest of customer.
Logical hierarchy of categories for content, restrictive use of iframes, and readable structure of URLs are amongst some of the powerful tips you can adapt.
• Imagery and Visuals
Imagery and visuals are amongst the highly influential elements of any digital website. This is due to the fact that in an online environment, users are not able to touch or try on your products. So, they rely on the visuals more.
The best thing that you can ensure on your Magento website is to display high-quality images and product videos with detailed introduction or relevant information so that users can have an in-depth knowledge of it.
Using high definition product images, 360-degree view of products, Informatory product descriptions etc. can definitely help you improve on conversion rates.
• Competitive Pricing Strategy
In eCommerce industry, there is a least possibility that the products or services rendered by you are limited to your online business only.
There are a lot more online retailers who are offering the same to the same targeted consumer base.
So, what can you do in such a challenging environment?
‘Being competitively priced’ is the solution for all your problems. If you are a startup then you need to price your products at or below the average cost at which it is available in the market. By doing this, you can remain competitive.
The other way around is to display your USP (Unique Selling Point) so that you don’t need to cut down on your prices anymore. For more assistance in reflecting USPs on website, you can consult leading Magento 2 development companies or experts.
• Optimized and Tested Checkout Process
Checkout is a borderline between your digital efforts and realizing final sales. If users fail to cross it under the influence of any hindrance or disappointment, you are set to lose your sales.
If you are offering a long and unconventional checkout process, you are definitely losing a lot of consumers who were even interested in buying from you before. An important step that you can choose to decide on checkout process is to perform A/B tests.
By doing this, you can not only optimize the marketing funnel but also follow personalized strategies to make the process more customer-centric. With Magento, you can choose to have ‘One-step checkout’ that is more user-friendly.
Allow guest checkouts, No hidden costs, Free shipping, Clear return/refund policy etc. are amongst some of the powerful strategies to optimize an eCommerce Checkout process.
In an urge to perform a proper website optimization from the aspect of conversions, you can also look for other alternatives- Addressing cart abandonment, Being proactive in customer support, Trust signals, Remaining transparent in purchase & returns, prevalent CTAs, and Mobile optimization.
In Conclusion…
At last, I wish to state that performing conversion rate optimization is crucial from various aspects as mentioned in the article above. Also, if you follow the above-mentioned tips, you can easily find a way around to achieve your professional endeavors in a progressive manner.
Top Conversion Rate Optimization Tricks for Magento 2 Store
The eCommerce development domain has gained ground quickly in the corporate world in recent years.
Thanks to advancing technology, we have many eCommerce development platforms available to meet the diverse needs of the online business while addressing the increasing competition.
Out of them, Magento has remained the most popular platform with user-friendly and business-focused features.
With continuous evolution in features and functionality, Magento has delivered better performance than its peers.It is interesting to jot down the latest Magento eCommerce development trends that are going to dominate in the year 2021 and beyond.
As a renowned Magento web development company, we use these trends to build the next-gen eCommerce solutions for our esteemed clients across the world.
Be it a first-time visitor or a regular customer, micro-interactions can retain them for a long time.
Magento announced the new AI-powered product recommendations that is broadly available for the Magento E-commerce platform across the world.
Read more about it in the blog: https://synergytop.com/blog/all-about-ai-powered-product-recommendations-for-magento-commerce/
Magento ecommerce software is available for free if you go for their Magento Open Source plan.
The good news is that despite the Magento Enterprise price, it has a lot of great features that make it worth consideration.
Magento Pricing Estimate Magento Edition from $0 to $100 000Magento Hosting from $2.77 to $100/monthMagento Themes from $17 to $25 000Magento Website Development from $4 900 to $100 000Magento Maintenance from $50 to $125/hrMagento Support from $1000 to $40 000/yearAnd now, let's find out what the cost of Magento depends on.
This Magento license costs a minimum of $2,200/month, which puts it out of range for a lot of those people asking, "How much does Magento cost?"
If you're asking yourself, "How much does Magento cost?
Unlike Magento Enterprise Edition pricing, Magento Open Source is notable because its source code is freely available, and anyone in the community can add to and change it to create their features and functionality.
According to the study, people follow fashion, brands, and other things that are trending on social media.Now you must be thinking how social media strategies promote your ecommerce store.
Social Media strategies help you grow your business by interacting with the more and more customers.
Find a top rated Magento development company that offers you an ecommerce store using Magento platform.Enhance your Pins and BoardPin the products in different boards to categorize it, this way your followers can explore the products easily.
Create different boards for different products and keep your profile well-organized so that your customers feel easy to explore.Video strategy for Youtube, IGTVVideo works perfectly to bring traffic to your website.
You can create animated videos, funny videos or good quality videos with some sense to attract your customers and can post it your social media platforms with good optimized keywords.
IGTV which helps you to build niche audience.Connect your Website with Facebook Messenger Facebook can bring traffic to the website and increase sales as according to research there are approx 1.3 billion active users on Facebook messenger.
MageDirect is a Magento Development Company, that provides services for IT companies & eCommerce businesses. Whether you are interesting in the creation of new Magento Store, Development of the custom Magento Theme from PSD, speed optimization or anything else, we will be glad to help you! Read more details here: https://magedirect.co/magento-development-company/.
The eCommerce development domain has gained ground quickly in the corporate world in recent years.
Thanks to advancing technology, we have many eCommerce development platforms available to meet the diverse needs of the online business while addressing the increasing competition.
Out of them, Magento has remained the most popular platform with user-friendly and business-focused features.
With continuous evolution in features and functionality, Magento has delivered better performance than its peers.It is interesting to jot down the latest Magento eCommerce development trends that are going to dominate in the year 2021 and beyond.
As a renowned Magento web development company, we use these trends to build the next-gen eCommerce solutions for our esteemed clients across the world.
Be it a first-time visitor or a regular customer, micro-interactions can retain them for a long time.
According to the study, people follow fashion, brands, and other things that are trending on social media.Now you must be thinking how social media strategies promote your ecommerce store.
Social Media strategies help you grow your business by interacting with the more and more customers.
Find a top rated Magento development company that offers you an ecommerce store using Magento platform.Enhance your Pins and BoardPin the products in different boards to categorize it, this way your followers can explore the products easily.
Create different boards for different products and keep your profile well-organized so that your customers feel easy to explore.Video strategy for Youtube, IGTVVideo works perfectly to bring traffic to your website.
You can create animated videos, funny videos or good quality videos with some sense to attract your customers and can post it your social media platforms with good optimized keywords.
IGTV which helps you to build niche audience.Connect your Website with Facebook Messenger Facebook can bring traffic to the website and increase sales as according to research there are approx 1.3 billion active users on Facebook messenger.
Magento announced the new AI-powered product recommendations that is broadly available for the Magento E-commerce platform across the world.
Read more about it in the blog: https://synergytop.com/blog/all-about-ai-powered-product-recommendations-for-magento-commerce/
MageDirect is a Magento Development Company, that provides services for IT companies & eCommerce businesses. Whether you are interesting in the creation of new Magento Store, Development of the custom Magento Theme from PSD, speed optimization or anything else, we will be glad to help you! Read more details here: https://magedirect.co/magento-development-company/.
Magento ecommerce software is available for free if you go for their Magento Open Source plan.
The good news is that despite the Magento Enterprise price, it has a lot of great features that make it worth consideration.
Magento Pricing Estimate Magento Edition from $0 to $100 000Magento Hosting from $2.77 to $100/monthMagento Themes from $17 to $25 000Magento Website Development from $4 900 to $100 000Magento Maintenance from $50 to $125/hrMagento Support from $1000 to $40 000/yearAnd now, let's find out what the cost of Magento depends on.
This Magento license costs a minimum of $2,200/month, which puts it out of range for a lot of those people asking, "How much does Magento cost?"
If you're asking yourself, "How much does Magento cost?
Unlike Magento Enterprise Edition pricing, Magento Open Source is notable because its source code is freely available, and anyone in the community can add to and change it to create their features and functionality.