This was the case for four of China’s most popular and highest-grossing live-streaming celebrities: Li Tianyou, Lu Benwei, Chen Yifa, and Yang Kaili.

Banned either directly by the country’s top internet content regulator, the Cyber Administration of China (CAC), or by their respective platforms in 2018, the four live-streamers were emblematic of the wild and largely unregulated growth the country’s live-streaming industry once enjoyed but probably not see again.

On April 9, the CAC was tasked by the National Office Against Pornographic and Illegal Publications (NOAPIP) to carry out an eight-month internet cleanup campaign of noncompliant content on various platforms.

In an announcement issued the same day, NOAPIP reiterated the rules for self-regulation, which require private companies to identify and remove content deemed unacceptable by content regulators.

He gained the spotlight with several hit rap songs whose lyrics dwelt on the bitterness of relationships.

His followers affectionately call him wu wu kai, or “50/50,” because he once boasted of having a 50/50 chance of winning a tournament, only to be hilariously torpedoed by three losses in a row.

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