Companies around the globe are quite curious of how to increase their conversion rate. Having a good conversion rate is crucial for your business's expansion. Not only a better conversion rate promises better sales volume but also helps company walk the right track. The question arises how to increase your sales? How to make sure you’re doing everything the right way? Well, sometimes starting up with some small tweaks works out. We will get into it further into the article.
Following are 7 best ways which will help you increase your conversion rate and eventually your sales.
1. Doing A/B testing:
Also known as split testing, A/B testing is one of the best methods out there to know your audience. This is where you test two versions of the same webpage in order to know the preference of your audience. Since you have CTA (call to action) placed on both of the web pages, results speak which one your audience preferred and why.
2. Cutting the Jargon:
Never try to woo people with fancy and complicated business language. Always stay simple and understandable. A marketer usually struggles with clarity, this can be countered by rephrasing the marketing abbreviations into casual words and tones.
3. Creating Compelling Value Proposition:
It is one of the primary reason a prospect buys from you. A customer is eager to know what in it for him? and why he should buy from you? So, what will make a good value proposition? Two things;
- You must stay different from your competitor.
- You must excel in at least one element from your competitors.
4. Address Objections:
Whenever anyone will read your proposal/offer there will be objections and frictions. They will have some concerns. In interpersonal sales, you remove hesitations by convincing the other person with satisfying answers and compelling responses. But when it comes to a website you must address objection the other way.
An easy way to eradicate any objection as proposed by a web design company would start by identifying what they even are. A popup of a survey would help in this regard. Address one by one and make your website objection-free and loveable.
5. Setting Up Sales Funnel:
The more expensive or complicated the product or service the more time your buyer will take to purchase that. Slow down and offer valuable products per the audience needs.
6. Strengthen Trust:
Imagine yourself in a position where a random man asks you “hey want to buy this iPad for just $40?” you already know the product is good but will hesitate in dealing with the stranger. This is the case with companies online as well. You must develop a sense of trust throughout your promotional campaign. The more reliable you company the easier the deal.
7. Make Buying Process as easy as it can be:
Remember what your goal is, your goal is to make business with them but more importantly you must make a reliable bond which will help you in future endeavors. Your website visitor should not try to figure it out themselves to from where he should make a purchase, you must make the process intuitive with minimal clicks possible. To counter this just think if your grandma could buy from your website?
