But now you can overcome these, and other B2B content marketing obstacles, with the help of influencers.

Influencer content marketing involves integrating the power of influencers into your content marketing strategy.

Here are a few ways influencer content marketing can benefit your business:

Your B2B content marketing strategy may not be yielding desired results because your content isn t relevant enough.

Co-created content is highly effective for winning over the loyal band of followers these influencers already have.

This can help increase the quality and quantity of your leads.

The text above is a summary, you can read full article here.