MoreDavid VanderWaal, vice president of marketing for LG Electronics USA, unveils the LG Signature OLED TV W during an LG news conference before CES International, Wednesday, Jan. 4, 2017, in Las Vegas.

LAS VEGAS AP -- What's new in television sets this year?

Incrementally better pictures, larger screens and cheaper prices — and that's about it.

True, set manufacturers are bombarding consumers with a whole series of buzzwords — OLED, 4K, 8K, HDR, QLED, wide color gamut — intended to spur excitement and generate sales.

Flashy new sets with these supposedly "must have" features are getting the spotlight Wednesday at the annual CES gadget show in Las Vegas.

Instead, the brains behind such features have largely migrated to set-top boxes offered by the likes of Roku, Apple and Amazon — or by cable companies themselves.

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