The phrase 'content is king' remains seminal in the world of digital marketing, after a series of evolutionary, Google algorithm updates have combined to change the way in which websites are ranked.

After all, there are other prominent, would-be rulers in the field of digital marketing, while content on its own, is extremely unlikely to deliver higher rankings particularly in relation to competitive keywords .

This slightly altered description may encourage marketers to view content in a slightly different light, as they look to leverage its influence to optimize their search engine rankings.

In light of this, the question that remains is how content really helps you to get higher on Google, particularly when looking to rank for competitive keywords.

Consider the Length of Individual Content Pieces

If we accept that Google is increasingly influenced by metrics such as engagement levels when appraising content, then we must consider quality in this context.

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