Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed.

As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions.

Below we offer you a few tips and considerations to help you do just that.

When looking at your analytics, pay special attention to your top and worst performing pages, and which sources and devices are driving the most traffic.

Sales reps are interfacing with prospects and customers on a daily basis, making them amazing resources for gathering insights.

The customer journey is far from linear, so it s important that your content marketing strategy integrates a variety of different tactics and channels into the mix for maximum impact.

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