Neil Patel describes “user intent” as the goal someone has in mind when typing a query into Google.

Just as you wouldn’t develop a product without knowing who the user for that product is going to be, you shouldn’t develop online content without knowing how it can help people and whose goals it will help fulfill.

As you seek to better incorporate user intent into your content marketing strategy, these three tips can help.

Informational: A person wants additional information on a topic or answers to their questions.

First, you look at keywords people are using in their queries.

If, someone queries “how do you change the lens in Smith goggles,” the intent is probably informational.

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