But one by one, they fell to the dark side of the algorithm.

Instead, let’s have a clear-eyed assessment of what organic engagement looks like on Instagram, Twitter, and Facebook, and see where to go from here.

These benchmarks can help determine what the best next steps are to maximize your engagement and your reach.

1: Instagram Leads in Engagement

More than any other platform, Instagram seems to be the place people go to engage with brands.

Engagement rate per post averages out to 1.66%, the only platform with over 1% in engagement.

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