The Elements of User Experience as a Way to Become Trustworthy in Customers' Minds

It does not matter how innovative your service is - users always judge a product by its appearance. This way, they are unlikely to purchase something or browse further than the main page if the design is outdated or unattractive.

 

We can compare the process of how customers perceive the design experience to how they meet new people. In both cases, we firstly judge by appearance. How much time do you need to form a first impression in both cases?

 

Another research conducted by Google claims that some users need just as little as 17 milliseconds to form their opinion. Impressive, isn't it? That means, the usability principles on which your design is built have only 50 milliseconds in average to win the customer's attention and convert it into a purchase.

 

The latest eye tracking study claims that the better first impression from your user interface experience is, the more users stay within a web page. Moreover, the research has defined the website's components causing the greatest users' interest.

• Company logo. Users were focused on this element 6,48 seconds before moving further
• Navigation menu took 6,44 seconds of users concentration
• Search line, where users spent 6 seconds
• Website's content held users for 5,59 seconds
• Footer took about 5,25 seconds.

So, your web designers along with user experience designer should make sure all these components are attractive and optimized according to their purpose since they influence the first impression most of all. For instance, to avoid widespread usability issues, your website's font should not be too small in order customers could read its content more conveniently.