Discover How to Develop a Photo Editing Solution Like Retrica app

Andy Carvell proposes to consider the business model by means of strategic planning of mobile app growth. What factors do you need to take into account?

You have to conduct a simple research in order to find out what channels of gaining users are the most efficient. To such channels can be referred promotional emails, push notifications, social networks, advertising on different sources. For example, Retrica app for Android as well as Retrica for iOS gained popularity without advertising.

PR and marketing are great sources to attract more traffic and increase your app's downloads. One of the most popular sources of you may promote your solution like Retrica mobile app is a social presence. You can inform users about different new features in an app or discounts by means of their favorite social network, generating some more traffic.

One more important thing is App Store Optimization that includes comprehensible app's description, attractive icon, and qualitative screenshots along with a video (optional) containing some useful information about Retrica-like app.

Analytics includes Lifetime Value model, A/B testing and much more. Everything depends on the chosen strategy and desirable goals.

Retrica software is a good example of a viral app. Moreover, it has become viral with the help of its users who post their photo edited in Retrica on different social networks. The virality is that the app's logo is added to every photo their users have edited. This smart hack helped the company remind users about itself without any expenses.

When choosing a monetization model it is worth to base on your app's niche. So that, we have prepared for you the list of inefficient models along with efficient ones.

According to statistics, the subscription model is not the best choice for the photo editing apps like Retrica. That's because this type of monetization is generally widespread among apps in such categories as news, lifestyle, entertainment.

Users are not ready to pay the subscription for every app they use. That's why the subscription model is extremely popular among apps offering constantly updating content like Netflix, Spotify, Pandora etc.

Another inefficient type is paid monetization model. Using this kind of monetization, your solution like Retrica photo editor will barely get enough users since they are not ready to pay for an unknown product. Moreover, the competition in Photo & Video niche is extremely high and that will not be difficult for them to find another analogous app that uses freemium.

Free with in-app purchasing model allows your app to gain loyal customers who as a result will have a desire to pay for some additional functionality. This model is chosen by the majority of Photo apps like Retrica. However, concentrate your attention on a balance between free and paid features. Free features should not be weaker than paid ones. In another case, it may look like the restriction. That fact often provokes users to get rid of an app and move to another one.

Advertising model. This model implies the presence of targeted advertising. For instance, statistics shows that the target audience of Photo apps is women. This way, the advertising of cosmetics will not irritate and confuse most users.