Content love from our sponsor: Smartling (41:51)
Translation: A reliable recipe for business growth – According to the U.S. Chamber of Commerce, 95% of the world’s consumers live outside the United States.
And any company pursuing them with English-only content is likely limiting its revenue potential.
According to Common Sense Advisory, more than 70% of consumers are more likely to buy a product with information listed in their native language than a comparable product without.
These realities haven’t been lost on the world’s leading brands.
Digital innovation may have flattened the world, but human language is still the key to forming authentic connections.