How to create a chatbot for business, step-by-step guide

Now, when we made sure that we need to shift our attention to the bots development, we suggest pondering the easiest and the most profitable ways to monetize our bots. There are lots of variants, but we've chosen the ones that fit the modern trends and will gain speed in the future. Here we go, the top 5 best monetization strategies for bots

 

Lead generation. As we believe, one of the most perspective ways to earn money with bots. Such approach would fit the bots that provide information in a tourism, law, constructing and even fitness spheres.

How it works: a user wants to consult about the regulations of the law of a divorce or inheritance process. Bot provides all needed information and asks a customer if he wants to talk to a specialist. In a case of an affirmative response, the system passes all the collected information along with the contacts of a lead and passes it to your partner. A nice advantage for the user is that he doesn't have to repeat all the information one more time because your partner will get this data from the bot.

 

Affiliate Marketing and Sponsorship. As always these strategies work pretty well. The secret is to offer users goods and services similar to yours or very close to the subject of the bot. For instance, if your bot gives decor advice, it can suggest purchasing a chair or wallpapers in a shop-partner. But remember, frequent suggestions to buy something usually scare people off or annoy them, so it the advice should be reasonable.

 

Survey and statistics bot. Is a relatively new way to make money using bots, however, the principle is very easy to apply. A bot collects some information based on users' replies and provides it in a form of statistics, which can be sold. For example, your bot helps to sell cars, it collects all the data about car brands, its age, cost and other information about customers' vehicles. After processing you have a database of car drivers. Yet, remember about privacy policy and inform users that the information can be used for statistics data analysis.

 

B2B Bots. You can create a bot that will solve specific tasks of a particular business group. For example shopping chatbot, whose design can be easily modified according to the branding style of a particular shop. Your offer should also include adjusting services, so your buyer gets a ready to work program. It is the simplest example, to tell the truth, there are lots of chat bots like this. Moreover, such bot can be easily created by a non-programmer. So, you can expect for good revenue only if your bot is unique and solves imperative business issues.

 

Consulting bot. In this model, a user pays for each conversation with a bot. The program can offer psychological help or mechanical advice. But! Your program has to stand out from other similar free bots with its highly qualified professional replies. To develop such bot you will need to spend a long time on the planning stage and maintain a very accurate development. The bot needs to use Artificial Intelligence principles to be smart enough to attract customers.

 

These are not the only ways to monetize your app. Yet, the most important here is not only to choose the strategy, but also to build a really useful, recognizable program for your customers. To do that, let's find out what else you have to keep in mind.

 

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