a profit warning issued Verkkokauppa.com it was hard in the fall in the stock exchange opens.
the online store.'s share was 10.1 percent decline in 8,95 eur First North a profit warning.
Inderes chief analyst Sauli Vilén anticipate a negative stock reaction before the market open.
Verkkokauppa.com expect comparable operating profit is below the 2016 level.
the Company justifies the warning of an aggressive growth strategy and this is accompanied by pricing and marketing efforts.
”Although the growth preferoi of at the expense of profitability is the value of the company in terms of the correct strategy, will be a warning to cause pressure H2:n revenue growth rates and we expect the negative price reaction on this day", concluded the analyst.