How to Generate More Revenue with the Help of Loyal Community

Revenue is a very important factor allowing the company not only keeping afloat but also implement new projects and ideas. Creation of long-term relationships between users and a product are much more important than trying to induce them to an instant purchase. That's because 44% of all users do not make any purchases if they have not interacted with an app minimum 10 times. Typically, users make some purchases in 12 days after the first app launch.

 

Another statistics shows that 75% of users downloaded an app open it once and never come back. This way, app owners be it enterprises or promising startups have abandoned incentivized download campaigns in favor of user engagement and their lifetime value but we will talk a bit later about that.

As it was already mentioned, more than a half of all users installing an app use it once and then just delete. This way, getting loyal app downloads appear to be the biggest challenge. Achieving of more or less acceptable uninstall rate, requires well-thought strategy as well as lots of efforts directed to the targeting of separate users that are most likely to continue using the product instead of focusing on huge groups of potential users having a fleeting interest in the product.

One more problem is connected with push notifications. Let's take an average smartphone user installing around 26 apps as an example. Considering the fact each of them sends at least one notification every couple of days, it is not surprising that users tend to leave these messages without any attention.

However, this is still the only channel for instant notification and you should definitely use it but with less harm to users. Try to dive deeper into your users' flow to single out an appropriate time to notify them and make the content of your notifications helpful rather than interrupting. Remember that off the point notifications not only contribute to less in-app content consumption but app removal as well.

To other factors influencing on a loyal community creation we can refer the number of times your product is opened, the frequency of its usage, the times spend in there, and customer lifecycle.

It is high time to refer to engagement as one of the most effective ways to increase your users' loyalty. Engagement of customers opens doors for brands and businesses to interact tightly with their users. That's why engagement is considered to be one of the top metrics in app marketing.

With its help, companies are able to encourage their users to certain actions, for example, to bring social referrals or rate an app on App Store or Google Play. In turns, it leads to increased downloads and new users that can go through the customer lifecycle.

Let's consider several useful tips influencing overall engagement and retention rates.

The modern users have not used to wait too long. If the load time of your app exceeds their expectations or they face some issues the risk for your app to be abandoned rises dramatically.

It is a vital factor since more than a half of all installed apps are deleted or abandoned by users right after the first usage. Such mobile marketing trend as walkthrough tours through an app intended to solve this problem. It makes an emphasis on the app's main distinctive features as well as shows how to use them.

 

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