By Lisa Heay, Marketing Consultant for Heinz Marketing

There’s no doubt that Marketing Automation Platforms have revolutionized the modern B2B marketing department.

I remember, not too long ago, managing email blasts through in-house email servers and keeping track of my marketing leads on spreadsheets.

Fast forward to 2017, Marketing Automation Platforms are increasingly ubiquitous among B2B marketers.

With these tools comes the promise they’ll make our jobs easier with their extensive lists of features and functionality.

And, of course, they’ve empowered us in countless ways.

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