Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves.
The announcement came a little more than a year after Twitter stopped including links and photos in character counts.
“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean),” the company said in a press release on its blog.
“Although this is only available to a small group right now, we want to be transparent about why we are excited to try this.”
For marketers, many may feel like Christmas has come early.
Twitter’s 140-character limit has been a defining platform characteristic since its inception — and something many users are extremely partial to.