Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience.

His hockey wrist shot is better than yours.

The smarter shops don’t do much more than that because, really, what separates one agency from another?

Because of insecurity (or because a marketing MBA got involved), they feel they need to try and explain what it is they do that is so transcendentally different from other ad agencies.

And whoever typed this stuff deserves a Man Booker Prize for fiction.

Global shop Gyro’s strange, kind of cryptic tagline is “What A Time To Be Alive.” And its CEO-CCO has such a perspicacious vision (right).

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