Whatever business you do, you always have two options, to copy someone's idea or to create yours.
Which shows us a dramatic growth and potential of the sphere.
To create a sustainable application you have to understand very clearly what problem it will solve and if there are any competitors that will eat you alive in a first month after launching.
However, don't forget to target audience and competitors before the development stage.
If you are developing a website or an application it is easier to create a great software from scratch.
If you don't have a cool app idea and an application you are going to create will have lots of similar competitors then you can invest into a better performance to stand out from the others.
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