Recently, Hadoop and big data have been a central part of data progression, allowing you to capture data at scale.

This includes delivering on the digital transformation promise sought by companies to deliver rich customer experiences.

This builds on a theme covered by nearly every large industry analyst firm regarding the merging of transactional and analytical functions.

451 Research also calls out the idea of seizing the moment:

Organizations are zeroing in on the so-called “transaction window” and realizing that it presents a significant opportunity—and once it’s gone, it’s gone for good.

As one example, JP Morgan Chase highlighted its investment in digital wealth management in an investor presentation last year.

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