ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day when TV viewing is still a regular part of their schedule.

The series, which will feature Michelle Beadle, Mike Greenberg and Jalen Rose, is “ESPN’s first real stab at morning television,” Bill Wolff, vp of studio production for ESPN, said at the Television Critics Association’s winter press tour.

The news, opinion and analysis show will air on ESPN at 7 a.m each morning with a repeat viewing at 10 a.m. on ESPN2.

“[Get Up is] an opportunity for a new chapter at ESPN,” said Greenberg, who just wrapped two decades as half of Mike & Mike on ESPN Radio.

I think we’re a good bet.”

Wolff said mornings are still one of the only times of day when people’s routines “still include TV,” adding, “there’s a great opportunity to aggregate audiences at this time of day.”

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