Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December.
Facebook head of music business development and partnerships Tamara Hrivnak—who joined the social network last January, after serving as director of music partnerships at YouTube—announced in a blog post that Facebook reached agreements with Global Music Rights, SESAC’s HFA/Rumblefish and Kobalt Music Publishing.
The music (and music videos) covered by all of the deals can be used by fans across Facebook, Instagram, Messenger and the social network’s Oculus virtual-reality unit.
Facebook would not go into further details on how the music will be used on its various platforms.
Global Music Rights: Facebook reached an agreement with Irving Azoff’s U.S. performing rights organization to license music for use on its platform, marking GMR’s first-ever user-generated content deal.
GMR represents artists including Pharrell Williams, Bruno Mars, Drake, Bruce Springsteen and Smokey Robinson.