In Bose's exhibition space at CES 2018, the audio company presented a solution to a consistent problem in cars: background noise interfering with phone calls.
Bose's ClearVoice technology delivered clear, noise-free communication to both participants in a conversation.
ClearVoice makes use of Bose's noise canceling expertise, which many people experience using the company's headphones, and its headrest speakers.
In the demonstration, a Bose spokesman sat in a Nissan Micra modified with the technology.
With music playing over the stereo and voice prompts from the navigation system cropping up, he tried to use voice recognition on an iPhone to send a text message.
The result was extremely garbled due to all the other noise.