Augmented and Mixed Reality Innovation for Business

Tech innovation is deeply rooted in modern business, bringing innovative ways of delivering information and presenting products and services. Augmented Reality showed potential for a variety of business domains, going far beyond the obvious entertainment sphere.

• Industrial AR/MR – smart factories, interactive environments, and real-time assistance; optimization of internal processes at every stage of processing, production, and manufacturing
• Real Estate, Architecture & Construction – design, construction, and sales opportunities with computer-generated imagery
• Medicine & Healthcare – AR-enhanced examinations and treatment procedures; opportunities for a wide variety of medical spheres from surgery to education
• Sports & Fitness – monitoring of body functions, information delivery, personalized engagement
• eCommerce & Retail – presentation of products that engages customers to be a part of this innovation
• Education – effective and exciting learning process in virtually any educational sphere

While businesses develop their ideas and identify problems that can be solved with AR and MR solutions, software development companies take care of forming tech solutions and implementing them. From now on, it's all about viable business cases and evolution of the technology itself, arguably represented at its most advanced by the Microsoft HoloLens. With Augmented Reality solutions businesses can enter the market faster and be ahead of the competition.