One of the first things you notice about Amsterdam are the bikes.
The Hövding is an airbag-style bicycle helmet designed in Sweden that aims to be unobtrusive, while offering superior protection compared to traditional equipment.
We took the Hövding to the streets of Amsterdam to find out.
Oh, and we set it off in a trampoline park, of course.
It was easy to put on and was surprisingly comfortable for something that looks a bit like a fancy dog collar.
The airbag is deployed when the accelerometer in the Hövding detects the type of movement experienced in a bike crash, something the company pumped time into tracking and trialling.