Artificial Intelligence (AI is) on the rise, with consumers and businesses alike.

77% of consumers already use an AI-powered device, and 72% of business leaders view AI as a competitive advantage.

Then, rather than delivering the results for a human to parse through and make insights out of, it moves forward with analyzing the data, deriving insights, and acting on those insights itself.

In the meantime, smart email marketers can leverage AI to improve their workflow, increase KPIs, and look awesome to their bosses – earning themselves a bit more of that sit-back-and-relax time.

Where AI really shines is its ability to hone in at the individual user level.

In order to retain and delight customers, it is essential that your brand personalizes not just by user persona, but to every single customer.

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