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5 Ways Digital Marketing Can Help Grow Your Business

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Bojan Mijatovic
5 Ways Digital Marketing Can Help Grow Your Business

If you run a business, you’ve likely heard about digital marketing. In the past, marketing meant billboards and newspaper ads, but now the definition is changing. The cost of entry for digital marketing is notably less than traditional advertising methods, and it has a more targeted reach. Unlike billboards and newspaper ads, digital marketing enables you to get your message in front of just the group of people you’re targeting -- thus weeding out the chaff who wouldn’t be interested in your offer anyway.

Why Digital Marketing?

If at this point you’re wondering why traditional marketing efforts aren’t better because they reach wider audiences, answer this question for me:

How often do you pick up a copy of the local newspaper and read it from cover to cover?

If your answer was ‘never’ or ‘rarely’, then you are likely among the 89% of internet users who use search engines to find information, the 71% who use the internet to get news, and the 83% who use it to search for information pertaining to their interests.

If that sounds like a lot of people, it is. More than 4 billion people around the world have access to the internet, and a large number of them tend to shop online. In 2017, an estimated 1.66 billion people purchased goods online around the world. That number is only expected to grow.

The same can be said of people using search engines like Google to look up information. Gone are the days of trekking down to your local library to check their encyclopedia for answers. Now, answers are available within seconds because of the handheld devices people tend to have in their pockets.

How Digital Marketing Can Help You

With so many people using technology to ask questions, your website’s success now depends on its ability to provide the answers.

How do you do that? Through digital marketing.

To break it down a bit more, here are 5 ways investing in digital marketing can have a marked impact on your business growth in this technological world.

It’s Extremely Targeted

As mentioned above, digital marketing enables you to narrow your audience down to some pretty specific demographics. Want to find customers who would be interested in purchasing your services? Digital marketing enables you to target these people through the keywords they use in their online search efforts. You can also find potential website visitors through their specific demographics and geographic locations.

Leads, Leads, Leads

Digital marketing gets your website and its content in front of more people who have a high intent to purchase. It then encourages those potential customers to submit their information through things like lead forms and downloadable content (AKA generating leads). You can then follow up with those leads to cement your new potential relationship.

Smaller businesses have a bigger chance

Competing against big-name brands was practically impossible with old marketing tactics, but with digital marketing, local businesses now have a better chance of being found. Tactics like SEO and content marketing have much smaller startup costs than traditional strategies. And in some cases, they won’t actually cost you a thing. Even better, effectively engaging in SEO can increase your ranking on search results exponentially, resulting in a greater number of qualified leads and more money in your pocket.

You Want to Be Where the People Are

More than half of the world’s population has access to the internet, and the number is only growing. That means it’s only a matter of time before every person turns to the web to answer their most pressing questions. Wouldn’t you want your company’s name to be the first thing those people see when they start searching? To do so, you need content, and lots of it. You can create anything from a blog, to a podcast series, to a weekly video broadcast. Just create something. Then optimize it for your target keywords and audience.

What’s That Sound? More Revenue!

Speaking of relationships, there’s nothing like the ones your company has with its clients. The more clients you earn through digital marketing, the more returns you will see from your investment. Of course, that isn’t to say your customers don’t get anything out of the relationship. On the contrary, they are the arbiters of its success. Keeping clients and potential clients happy and engaged through useful content and services will have exponential effects on your ROI. On the flip side, creating content that’s overly self-promotional and not geared toward helping your audience will also have exponential effects, albeit negative ones.

The Bottom Line

Although there are countless other ways a solid digital marketing strategy can positively affect your business, these are some of the biggest. So what do you say? Are you ready to start implementing a digital marketing initiative for your business? Let me know if you do, and how it impacts your business growth.

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Bojan Mijatovic
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