It’s quite another to attract qualified leads who will ultimately turn into paying customers.

Far too many e-commerce entrepreneurs fall into the trap of trying to be all things to all people.

This makes it hard to bring qualified leads to your site, because many of the people you end up targeting aren’t actually a good fit for your products.

Instead, you need to narrow down your niche so that lead generation dollars are only spent on individuals likely to buy.

Just consider this advice from Clearleft founder Andy Budd: “A good landing page needs to effectively answer the core sales objections the user will have.

That could [include] how much the thing will cost, what features it has, what it will look like, how it’s different from the competition, etc.

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