Attribution can help you measure the success of your campaigns.
All you need is the right attribution model that will allow you to unlock your best-performing touchpoints.
The more channels we’re using in our strategy, the harder it is to analyze the success of our campaigns.
Marketing attribution allows us to find the best-performing touchpoints and what we can learn from them for our future steps.
It’s the first channel that started a customer’s journey and it can help you find the best ways to approach your leads.
It can be an ideal model if you want to focus on awareness to target new prospects.