On Thursday evening, without any advance notice, SpaceX tweeted that is had signed the world’s "first private passenger to fly around the Moon aboard our BFR launch vehicle."
There were only two other clues—tweets from Elon Musk himself.
In response to this, the founder of SpaceX simply tweeted a Japanese flag emoji.
Or maybe Musk was enjoying the epic Seven Samurai movie at that moment.
By announcing this on Thursday, and waiting four days to provide more details, the company has set off a big guessing game as to who will fly.
Of course that is an interesting question, but we have many other questions that we'd like to see answered before that.