Chilindo combines an auction model with tight supply chain management to bring affordable goods to consumers.

Imagine starting a company in a foreign country, in an overcrowded space with a business model that has been around for the last few years.

Now imagine that company surpassing the older players, widening its customer base, and expanding rapidly to other parts of the region.

That’s what Caspar Bo Jensen and his co-founder Thomas Kjeldgaard have achieved with Chilindo – Southeast Asia’s answer to eBay.

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Prerna Suri is an award-winning journalist and a Director at Klareco Communications.

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