Indonesia’s “everyday” app and unicorn Go-Jek processes more than 100 million transactions a month across its wide array of services – from ride-hailing and payments to food and medicine delivery to massage and laundry.

John Fitzpatrick, head of Google Cloud’s Startup Program in Asia, calls it “hyperscale.”

“I’ve had lots of experience working with startups and I’ve witnessed the growth that we’ve seen from Indonesian unicorns in the past years,” he says onstage at Tech in Asia Jakarta 2018, referring to Go-Jek, e-tailers Tokopedia and Bukalapak, and booking platform Traveloka.

He details four of the elements that make up the “secret sauce” to hyperscale.

You have to be the first to bring your product to the customers and leave no time for your rivals to catch up.

In tech, there’s a concept called “migration mindset” – you map out a plan and do a cost-benefit analysis of what it takes to get from point A to B.

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