Speaking at the fifth World Internet Conference in Wuzhen today, Tencent Pony Ma, founder, CEO, and chairman of Tencent, said media is increasingly mobile, social, and intelligent (in Chinese).

Readers’ behavior is irreversibly moving to mobile and social media.

According to Ma, over the past few years, digital platforms have continued launching personalized recommendations, content aggregation channels, and platforms, and their pool of users has grown at an exponential pace.

Social media platforms have become more user-centered and have emphasized on user interactions and the variety of content shared across their network.

Social media is an effective addition to communicating mainstream and public opinions, Ma said.

Through establishing seamless links between users, social network, payment features, and other elements, Ma believes that WeChat was able to deepen the integration of “content” and “channels”.

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