When I first heard about the Samsung Notebook Flash, it sounded like a less expensive version of one of our favorite slim, stylish notebooks, Microsoft's Surface Laptop.
Starting at $350 (roughly £275 , AU$490), the 13.3-inch laptop is intended for students or anyone looking for a stylish, inexpensive laptop for everyday use.
It'll be available in multiple colors and the keyboard deck was described as having a textile finish that sounded like the Alcantara fabric Microsoft uses on its Surface devices.
Samsung manufactures its own plastics and, over the years, it has experimented with various finishes and textures to those plastics.
For example, its Chromebook 2 from a few years back had a plastic lid textured to look like leather and even had "stitches" around the edge.
For the Flash, Samsung used plastic that looks and feels like burlap.