Today, global “brandtech” network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority stake in U.K.-based Inside Ideas Group.
The company is best known for its Oliver division, which specializes in helping brands develop their own in-house marketing teams.
Clients include Google, BMW, 3M, Samsung, Pepsi, JPMorgan and, most famously, Unilever, whose content group U-Studios launched in 2016.
London-based investment banking group GP Bullhound advised the groups on the deal.
“We’re excited to be joining a group that enables our clients to tap into a broad range of amazing tech-led products and capabilities,” said Simon Martin, founder and CEO of Inside Ideas Group and Oliver.
He added that clients will now be able to access “a wider spectrum of the most advanced and innovative marketing technology solutions” thanks to other You & Mr Jones properties like content marketing company Gravity Road, data provider 55 and creator network Mofilm.