But divorces don't always go smoothly, and things could end up worse than they expect.

For the last 25 years, Jeff Bezos has been the steady hand on the tiller for Amazon, guiding the company through both rough patches and calm seas to ever-richer ports of call.

Investors will likely be watching closely to see how the dissolution of his marriage affects Bezos' running of the company and his stock holdings in it, said Mark Harrison, an advisor with consultancy Marcum, who has served as an expert witness in numerous financial disputes.

Amazon's shares closed Thursday down well less than 1%, and the company retained its title as the world's most valuable corporation.

In a statement on Twitter announcing their plans to divorce, Bezos and his wife portrayed it as a friendly parting.

As the company's founder and sole CEO since its launch, Bezos is widely seen as the driving force behind the tech giant, which dominates the e-commerce market, has become the leading player in the cloud-computing industry, and has become the number-3 player in digital advertising behind Google and Facebook.

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