As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to.

It’s all about the smart home of the future, which will be reliant on AI.

While mobile and screen experiences are not going anywhere, it’s an exciting time for the “internet of things,” especially considering how 5G-powered internet speed is arriving in U.S. cities.

Let’s look at a few of the branded hits and misses for CES’ voice-activated smart home reveals.

There is something marketers can learn from each of them to help understand the future of not only technology but how consumers and brands should interact in the next decade.

This high-end commode, called Numi 2.0, has been around for about a decade.

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