Daimler Trucks CEO Martin Daum told Business Insider that he thinks Tesla's electric truck is 'fun,' but that he takes competition from them seriously.

Daum also said that cracking the market for Tesla will be tough, specifically because to compete in the trucking space, you need to be able to achieve global scale.

Daimler Trucks, which sold more than 500,000 trucks in 2018, is a global leader in trucks, and Daum said the company intends to defend that position.

LAS VEGAS — The man who runs one of the biggest truck manufacturing companies in the world thinks Tesla's electric semi is 'fun.'

Daimler Trucks CEO Martin Daum told Business Insider during an interview at this year's Consumer Electronics Show that while he takes all competition seriously, the truck manufacturing business is not an easy one to crack.

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