An app is developed to fulfill a particular purpose, so an app can live or die depending on the purpose. But there are several other purposes that only your website can fulfill. It is a sin when you consider that your mobile app will do for your users what your website does for them. In a situation where your app is your product, you do need an app. Just because mobile apps have worked for certain brands, does not mean that having a mobile app will work for you as well.
People do not look for businesses on app store, they do it on their mobile browsers. People will only go to the app store to actually download an app. When you limit the company’s mobile exposure only to an app, it can have a deadly effect on the entire working of your business and its visibility online. Responsive web design is a great way to provide high-quality user experience on all kinds of devices. To know more, read the following article here.
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